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20% off Lyre's Non-Alcoholic Spirits Range $35.99/700ml + Delivery ($0 with Prime / $39 Spend) @ Lyre's Amazon AU

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20% off Lyre's Non-Alcoholic Spirits Range $35.99/700ml + Delivery ($0 with Prime / $39 Spend) @ Lyre's Amazon AUAffiliate
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AssociatedLLyres AU @ lyres.co on 06/08/2019 - 08:41 amazon.com.au (638 clicks)
Last edited 06/08/2019 - 16:16 by 2 other users
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Many years in the making, these unique spirits have been impossibly crafted to capture the essence of classic alcoholic spirits, with flavours that are distinct & contemporary. Lyre’s spirits don’t just mimic, they have their own distinction as a premium non-alcoholic beverage.

Lyre's is designed to be used as a classic mixer, or in your favourite cocktail recipes to recreate alcohol-free homages to your favourite drinks that leave you clear-headed the next day.

To celebrate the launch of Lyre's as a featured brand on Amazon's new Australian Launchpad program, the entire range of non-alcoholic spirits has been reduced by 20% for today only.

This post's link is to our American Malt, but the full range can be viewed here and is all available at this reduced price at varying times today.

Delivery is free for Prime members or for non-Prime members for an order of $39 or more, and of course please use your favourite cashback websites when ordering.

Libations!

Price History at C CamelCamelCamel.
Groceries Liquor Lyre's Non-Alcoholic

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closed Comments

  • Jamesx on 06/08/2019 - 08:43
    +16

    such a free spirit!
    why even bother? get a cordial then

    • cnut on 06/08/2019 - 08:45
      +1

      It’s not free. It’s $35.99 plus delivery, Dad!

    • hey aj on 06/08/2019 - 10:34
      +1

      such a free spirit!

      (In my tuxedo voice) Free? No. Available, yes.

      • Jamesx on 06/08/2019 - 12:26
        +1

        it's spirit free spirit, I got your OZB spirit, mate

    • HighAndDry on 06/08/2019 - 13:48

      It effectively is cordial, just liquor-flavored cordial…

  • WonderboyJim on 06/08/2019 - 08:48
    +12

    There are lots of things I dont understand … but I think I have hit a new high. If these were less than $10 each it might be worth having some for fun but for these prices Ill pass and stick to getting drunk on my cocktails.

  • Thefong on 06/08/2019 - 08:49
    +9

    That's some fkn expensive cordial. I'll stick to Cottee's thanks

  • samba on 06/08/2019 - 08:50
    +24

    Errr.. why would someone pay the same amount as real spirits, for non alcoholic? As above, they're basically cordial and should be priced as such. Also, doesn't alcohol get taxed which causes prices to be higher? Why is this priced the same, without alcohol?

    • Cupa Bundy Drinker on 06/08/2019 - 09:08
      +1

      I guess, it they had alcohol they would target $70-90 range (based on label design and bottle shape)

      • Samsungnote10 on 06/08/2019 - 09:37

        That's as standard bottle design as you can get
        Can buy those bottles at the $2 shop

        • pdtmathieson on 06/08/2019 - 10:45

          Obviously it's not worth that much, he is saying that it compares in style to an expensive spirit, not Smirnoff Red

          • Samsungnote10 on 06/08/2019 - 10:59
            -1

            @pdtmathieson: funny,

            so whats the next claim?
            this will get you as drunk as a real one as well

          • HighAndDry on 06/08/2019 - 13:50
            +1

            @pdtmathieson: The expensive ones are expensive because they taste not-like-paint-thinner despite having a lot of alcohol. What's this got going for it?

            • pdtmathieson on 06/08/2019 - 13:53

              @HighAndDry: That's not necessarily true - maybe for expensive Jim Beams'. I'm not advocating for this product, but it's (one of the) first to market and therefore attracts a premium. If it's at a discount to it's regular price, over priced or not, it is a bargain.

              Some people might be amazed to find out that not everyone drinks alcoholic drinks for the alcohol.

              • HighAndDry on 06/08/2019 - 13:54

                @pdtmathieson:

                Some people might be amazed to find out that not everyone drinks alcoholic drinks for the alcohol.

                I wouldn't be amazed, I'd just be confused. No one I've ever talked to actually likes the taste of alcohol, but they drink for the buzz.

                This is… the taste of alcohol (presumably) without the buzz.

                • pdtmathieson on 06/08/2019 - 13:57

                  @HighAndDry: I had a big reply planned but I really can't be bothered haha I understand why people think this is ridiculous but if they do, they're not the people who are going to buy it. End of story.

    • MasterScythe on 06/08/2019 - 09:14
      +2

      Errr.. why would someone pay the same amount as real spirits, for non alcoholic?

      As someone who holds many gatherings, and has a few friends who are alcoholics, but haven't come to terms with that yet; I can see this being VERY useful.

      Also interesting;
      Have you ever fed someone non alcoholic shots before without telling them?
      By about shot 5, in the 'test group' the placebo drinker is less effected, but still shows obvious signs of a lower inhibition.
      "Its OK, I'm just drunk". Done this first hand :) It's intriguing to say the least.

      Besides; there's something about "mixer drinks" at a party that's cool; and as a non-drinker, I'd get to join in!

      • cnut on 06/08/2019 - 09:28
        +4

        Use an old bottle of vodka. Fill it with water and you have a $0 fix for those people.

        • MasterScythe on 06/08/2019 - 09:37

          None of us are rich enough to drink vodka that is truly flavour free :P

          Also, there's a missing burn that quite a few of these drinks manage to simluate with things like ginger extracts and such.

      • TheRealCher on 06/08/2019 - 09:45
        +3

        These seem really good examples of alcohol free alternatives that can help people like me who are firner/recovering alcoholics, especially in social situations.

        Price is steep though. But damn… I've been sober for 21 years now and it would be great to taste something like a g&t or a Martini again :)

        • hey aj on 06/08/2019 - 10:43
          +2

          I've been sober for 21 years now and it would be great to taste something like a g&t or a Martini again :)

          On the other hand, this product could be a gateway drug… I would hate for you to end your winning streak. Is it worth the risk?

        • voteoften on 06/08/2019 - 11:26
          +2

          Don’t do it. Stick to your winning streak. 💐🙏🤗

          • TheRealCher on 06/08/2019 - 13:50
            +2

            @voteoften: Thanks guys. Appreciate the support :) and the reminder of things that I can probably live without.

        • HighAndDry on 06/08/2019 - 13:52
          +1

          I've been sober for 21 years now and it would be great to taste something like a g&t or a Martini again :)

          Firstly, damn good for you - that must take some crazy willpower.

          Secondly though, after 21 years are you sure you'd even be able to tell the difference between the real thing and a vaguely similar knock-off anyway?

          • TheRealCher on 06/08/2019 - 13:58

            @HighAndDry: Willpower, good fortune, great support, etc… I've benefited from when things have worked and have tried to give back in different ways.

            And tbh, no… I couldn't tell. Which was something that I was thinking about. What happens if you bring this to a party, make yourself one, have to get up, and someone decides to play a prank replacing it with the real stuff. Scary complications for me, but also for ppl I'd come in contact with afterwards.

            I'm not preaching, but it's one reason I don't drink at all: I don't have that button in my brain that says, you've had enough, you can stop etc.

  • kevkay on 06/08/2019 - 09:01
    +3

    i can understand non-alcoholic beer, but this? why?

    • MasterScythe on 06/08/2019 - 09:15

      There's something about "mixer drinks" at a party that's cool; and as a non-drinker, I'd get to join in!

      • 00 on 06/08/2019 - 09:34
        +2

        cool?

        • MasterScythe on 06/08/2019 - 10:03

          As in Fashionable\Hip.

          A "Gin and Tonic" or a "Vodka and Cranberry" at a social gathering has a 'mature' stigma over say, a glass of cordial, like people are implying.

          • hey aj on 06/08/2019 - 10:51
            +1

            @MasterScythe:

            a 'mature' stigma over say, a glass of cordial

            Are you implying that cordial isn't cool? Have you not heard of the Cool-Aid Man?

            • HighAndDry on 06/08/2019 - 13:53

              @hey aj: Wait, isn't that Kool-Aid? Withakay?

              • hey aj on 06/08/2019 - 13:56

                @HighAndDry: Yes, but it is a deliberate play on words to serve my purpose.

                Hence 'Cool' is in bold noting that it has been changed from the original word but also implies that Kool-Aid Man is cool.

                This basis serves as my main point of argument that I would rather be the guy drinking cordial at the party than the guy pretending to drink alcohol at the party.

          • HighAndDry on 06/08/2019 - 13:53

            @MasterScythe: The problem is - you'll still know you're just drinking cordial.

  • nuts on 06/08/2019 - 09:01
    +3

    No.

  • hippo2s on 06/08/2019 - 09:02
    +12

    It's pricer but it comes in a nice glass bottle that your can recycle and earn 10 cents back.

  • [Deactivated] on 06/08/2019 - 09:03
    +21

    I think the only thing "impossibly crafted" here is the profit margin.

    The alcohol excise charged by the ATO is $23.90 for a 700ml bottle of 40% alcohol spirit, such as scotch whisky.

    E.g. for a $40 bottle of 40% alc by vol scotch, the price net of alcohol charges is $16.10. That is the real price target for something like this, IMO.

    https://www.ato.gov.au/business/excise-and-excise-equivalent…

    • hippo2s on 06/08/2019 - 09:09

      But … These have zero alcohol, do they still pay that tax? So we are paying for something that's not there AND duty on top!

      • Pobman on 06/08/2019 - 10:09
        +1

        Probably have to pay Millennial Tax, same as avocado on toast, it’s about 800%.

      • pdtmathieson on 06/08/2019 - 11:22

        Definitely won't pay the tax, their profit margin will be amazing - a lot of which will need to go into marketing to get this over the line, mind you.

  • easternculture on 06/08/2019 - 09:21
    -2

    Lyre's Cocktail Recipe: Martini

    45 mL Coffee Liqueur

    15 mL White Cane Spirit

    45 mL cold pressed espresso

    10 mL Monin vanilla syrup

    METHOD: shake with ice, fine strain

    GLASS: cocktail coupette

    GARNISH: 3 coffee beans

    Lyre's Cocktail Recipe: Negroni

    30 mL Dry London Spirit

    30 mL Vermouth Rosso

    30 mL Italian Orange

    METHOD: stir briefly with ice, strain over fresh ice

    Glass: old fashioned

    GARNISH: orange peel

    Lyre's Cocktail Recipe: Spritz

    30 mL Dry London Spirit

    30 mL Vermouth Rosso

    90 mL Capi yuzu soda

    2 pink grapefruit slices

    2 lemon slices

    METHOD: build in glass.

    Stir, top with fresh cubed ice

    GLASS: large or stemless wine

    GARNISH: fresh thyme sprig

  • pw2002au on 06/08/2019 - 09:34

    This makes bottled water at the footy look cheap!

    "Pioneered by Mark Livings of Kinetic Marketing" … certainly is marketing at its best.

  • 00 on 06/08/2019 - 09:36

    This should be posted to OzRidiculous!

    • MEGASERVE on 06/08/2019 - 09:43

      Oh wow what a great joke

      • Lps on 06/08/2019 - 12:23

        Do you think so?

  • Entheogen on 06/08/2019 - 09:45
    +4

    $36 ($45 RRP) for 700ml of infused water. LOL.

    At least the brand name seems to be a play on the word Liar.

    • hey aj on 06/08/2019 - 11:05
      +3

      Somebody call the burn unit, we can use these non-alcoholic beverages to douse the flames while we wait.

      • pdtmathieson on 06/08/2019 - 11:22
        +1

        More benefits of this product around every corner.

  • ltwo on 06/08/2019 - 09:59
    +2

    Lyre, you're overpriced. How about reconsider your target market and come back?

    • pdtmathieson on 06/08/2019 - 10:43

      If you think it's overpriced you're obviously not in the target market. I think a $20 cocktail at a bar is overpriced, but I'm not in the target market for $20 cocktails.

  • deelaroo on 06/08/2019 - 10:05
    +3

    Few of their products on Lightning Deals today and actually selling well, better than the normal Aliexpress crap on Lightning Deals. So clearly there is some market for this product.. Like it seems obvious they must of thought of the same things you are all asking and any financial backers must of asked the same questions, so they must have a decent business plan or research that shows there is a market.

  • billy bass on 06/08/2019 - 10:12
    +2

    swig this from bottle, stashed inside a brown paper bag on the trains.
    the booze smell will warn others off, ensuring a nice 6-seat configuration all to yourself while being legally suitable to drive yourself home from the station.

    • GG57 on 06/08/2019 - 10:32

      Same as having a zero-alcohol beer in the office at lunch time.

  • dahax77 on 06/08/2019 - 10:21
    -7

    The worlds officially gone crazy

    • chymb on 06/08/2019 - 10:27
      +3

      Which of these warranted the neg?

      The deal is not the cheapest available
      Defective product
      Major issues with retailer

      Or is it more deserving of no vote:

      The deal doesn't apply to you
      You dislike the RRP of the product

      Rules: https://www.ozbargain.com.au/wiki/help:voting_guidelines

  • chymb on 06/08/2019 - 10:22

    Waa waa waa

    This product doesn’t interest me and therefore I can’t understand how anyone else could be interested.

    Waa waa waa

  • pdtmathieson on 06/08/2019 - 10:33

    This is a new concept in the industry, and therefore will always be the expensive, premium version first. Major companies will eventually bring out versions of this, and the price will spiral down. The same goes for any new product - fidget spinners were a lot more expensive when they first came out before every factory in China was pumping them out.

  • djkelly69 on 06/08/2019 - 10:38
    +2

    FYI soft drink is like $1-2 per litre and tastes a whole lot better than gin, tequila, scotch, etc…

  • umexcuseme on 06/08/2019 - 10:44
    -1

    The number of brain dead comments by alcos in this thread is astounding. No wonder doctors say this country is in an alcoholism epidemic.

  • 8anddrank on 06/08/2019 - 11:07
    +1

    This is not a spirit, but it is pure genius. Up there with the guy that sells bottled Australian air to Chinese customers.

    • Cletus vandamme on 06/08/2019 - 11:10
      +2

      Spaceballs was ahead of its time!

  • alidli on 06/08/2019 - 11:11

    The big Lyre's, how have they been able to make this if it was impossible to craft? (pedant exclusion zone)

  • GG57 on 06/08/2019 - 11:34
    +2

    A lot of people seem to be missing the point; this is a product that has a market, has competitors, and (apparently) is discounted.

    I'm unsure of how this compares, but there is a direct competitor product (Seedlip) from Dan Murphys showing for $49.99 / 700ml.
    From Melbourne, 'Brunswick Aces' have a couple in their range.
    From Denmark and the UK, there are others.

    Is it a bargain?
    Up to the individual consumer to determine, and I imagine that would include personal preferences (much like there are with preferences for different types of 'real' gins).

    • pdtmathieson on 06/08/2019 - 13:55

      Absolutely, couldn't agree more. My family owns a bottleshop, and we stock the Seedlip products and they sell alright. People are interested. It's never going to be a huge seller, but there is plenty of spirits that sell worse.

  • Lps on 06/08/2019 - 12:25
    +2

    I wish you the best of luck but I'm out.

    • alidli on 06/08/2019 - 12:35

      Had too much whiskey?

  • Shermanpk on 06/08/2019 - 13:06

    'Non-Alcoholic Spirits'

    Well that's about as useful as tits on a bull.

  • Sullie on 06/08/2019 - 17:56

    "Deal is 0% Claimed"

    Oh boy…

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