Was looking around for this camera and found the price to be the lowest by far for an australian stock.
$1255 is the store price, but you can claim the $200 eftpos/mastercard as part of Sony Gift Card Promotion to bring it down to $1055.
Free store pickup/standard shipping within NSW, $15 for express delivery. Not sure about other states.
Price match at Sony Kiosks makes the eftpos redemption all the more easier and you can walk out of the store with the eftpos card. Purchases at other stores have to go through an online application form in Sony website for claiming the gift card. Details here .Successful claims would then receive their bonus card at the nominated address.
Edit: If you are after the kit with 16-50mm f/3.5-5.6 PZ Lens, purchase it separately from the same seller for $285. Combined price ($1540) is still cheaper than the standard kit selling for $1699.
Newbie in deal postings, please be gentle.
Edit 2: Looks like a pricing error initially, checked back and the price had gone up to $1390 or $1190 after gift card. Still one of the better prices around if you are looking for this model.