Up to 29% off Coffee from Staple, Five Senses, Proud Mary, Market Lane (eg. Staple Tasting Pack $39.95 Shipped) @ Direct Coffee

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Store Repdirectcoffee on 17/10/2020 - 12:08 directcoffee.com.au (212 clicks)
Last edited 17/10/2020 - 18:10

DCSCTaster1710

Hey Folks,

Hope you're all enjoying the weekend! We've heard how much people like a tasting pack, so we've decided to introduce a new one :)

Tasting Pack from Staple Coffee - Use Code: DCSCTaster1710

Shipping for Staple Coffees. Order before Sunday at 11:45pm AEST: Coffee is then shipped out to you on Wednesday.

• Staple Coffee - Seasonal Blend 250g + SIDAMO Espresso 250g + GUJI Uraga Filter 250g $39.95 (Shipped)

1kg Coffee from Staple Coffee - Use Code: DCSC1kg1510

Shipping for Staple Coffees. Order before Sunday at 11:45pm AEST: Coffee is then shipped out to you on Wednesday.

• Staple Coffee - Seasonal Blend 1kg $37.95 (Shipped)
• Staple Coffee - SIDAMO Espresso 1kg $42.95 (Shipped)
• Staple Coffee - GUJI Uraga Filter 1kg $52.95 (Shipped)

500g Coffee from Staple Coffee - Use Code: DCSC500g1510

Shipping for Staple Coffees. Order before Sunday at 11:45pm AEST: Coffee is then shipped out to you on Wednesday.

• Staple Coffee - Seasonal Blend 500g $24.95 (Shipped)
• Staple Coffee - SIDAMO Espresso 500g $30.95 (Shipped)
• Staple Coffee - GUJI Uraga Filter 500g $34.95 (Shipped)

1kg Coffee from Five Senses Coffee - Use Code: DCFS1kg1510

Shipping for Five Senses. Order before Sunday at 11:45pm AEST: Coffee is then shipped out to you on Wednesday.

• Five Senses - Blend Taster Pack 4x 250g $42.95 (Shipped)
• Five Senses - Crompton Road Blend 1kg $39.95 (Shipped)
• Five Senses - Darkhorse Blend 1kg $39.95 (Shipped)
• Five Senses - Hi Fidelity Blend 1kg $39.95 (Shipped)
• Five Senses - Tightrope Blend 1kg $39.95 (Shipped)

1kg Coffee from Market Lane - Use Code: DCML1kg1510

Shipping for Market Lane. Order before Sunday at 11:45pm AEST: Coffee is then shipped out to you on Wednesday.

• Market Lane - Marimbus 1kg $39.95 (Shipped)

1kg Coffee from Proud Mary - Use Code: DCPMC1kg1510

Shipping for Proud Mary. Order before Sunday at 11:45pm AEST: Coffee is then shipped out to you on Wednesday.

• Proud Mary - Humbler Blend 1kg $39.95 (Shipped)
• Proud Mary - Ghost Rider (AWARD WINNING) Blend 1kg $48.95 (Shipped)
• Proud Mary - Angel Wings (AWARD WINNING) Blend 1kg $48.95 (Shipped)
• Proud Mary - DECAF 1kg $48.95 (Shipped)

500g Bags and Single Origins

• Please send me a message with what you'd like and your email and I'll price you up with a good deal :)

Enjoy :)

Related Stores

Direct Coffee

• 

  caprimulgus on 17/10/2020 - 13:22

  +3

  FWIW, the thing that is great about the Five Senses tasting pack is that you are getting 1kg of coffee for only a small premium over buying a full kg of a single bean (+$2). It means you can try various beans to determine which you like, before buying a full kg of it, without paying significantly more.

  This new tasting pack is significantly more expensive per kg than purchasing an individual kg (depending on which bean), so it wouldn’t really entice me to try out this roaster (who I personally have never heard of). If I wanted to try this roaster, I’d probably just take a punt on a full kg, and run the risk I don’t like it. But that also means I’m less likely to try that roaster st all…

  Just my 2c. :)

  • 

    Store Repdirectcoffee @ Direct Coffee on 17/10/2020 - 14:04

    +1

    Interesting! Thanks for the feedback :) The challenge with this one is the difference in price of the different coffees.

    Next week we'll try and get some tasting packs together that bridge this gap and get closer to the Five Senses tasting pack.

    • 

      caprimulgus on 17/10/2020 - 14:23

      In terms of the different pricing on the individual beans, you would just take the average of the three $/kg (for 1kg), and base the pricing of the tasting pack on that (plus small premium).

      I would put it to them like this: if they sell 4 x 750g tasting packs at $33.46 (the average price per kg of the three different beans), they are selling 1kg of each bean for the same price as selling 1kg of each bean individually. Add a small premium to pay for the extra packaging, and it works out to be the same as selling them in 1kg lots. But, likely they would sell significantly more, because people that have never tried their beans before are more likely to take up a cost effective tasting pack to find a bean they like.

      It’s really a win-win for both roaster and consumer. The benefits of volume (still selling 1kg or 750g of coffee) while also increasing the chance of converting them into a return customer after finding which bean they like.

      But I would wager that you’ll probably find the results yourself in the number of sales for the two tasting packs! :)

      • 

        Store Repdirectcoffee @ Direct Coffee on 17/10/2020 - 18:13

        I like the thinking :) Just curious where you got the $33.46 price from?

        • 

          caprimulgus on 17/10/2020 - 18:25

          +1

          @directcoffee: $33.46 is just the average price per 750g across the three beans:

          • $37.95 + $42.95 + $52.95 = $133.85 (total price for 3kg)
          • $133.85 / 3 = $44.62 (average $/kg of the three beans)
          • $44.62 * 750 / 1000 = $33.46 (750g at $44.62/kg)

          Alternatively, it's just the price for 250g of each bean, based on the $/kg for 1kg. Then just add them up! :)

          • 250g at $37.95/kg = $9.49
          • 250g at $42.95/kg = $10.37
          • 250g at $52.95/kg = $13.24
          • Total for 750g = $33.46

          That way probably makes more sense intuitively! :)

          • 

            Store Repdirectcoffee @ Direct Coffee on 17/10/2020 - 20:26

            +1

            @caprimulgus: Thanks for stepping that out! :)

• 

  missmelb on 18/10/2020 - 07:26

  +1

  Any Axil soon?
  I’ve probably got enough for a week or two…

  What would you recommend as a good alternative to their everyday blend?

  • 

    Store Repdirectcoffee @ Direct Coffee on 18/10/2020 - 13:15

    +1

    Hey there, we probably won't have Axil again for a little while.

    I'd check our the Staple Seasonal blend for a good everyday coffee :)

    How does that sound?

    • 

      missmelb on 19/10/2020 - 12:18

      +1

      Thanks for that - I'll take a look!