30OFF
In the age of the customer, digital has never been so important as a vital part of the marketing mix. But for many managers and leaders, the path to effectively leveraging digital is still unclear.
There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.
The Arktic Fox program is designed to help marketing managers, leaders and teams understand the key aspects of digital marketing, how they fit into a wider marketing strategy and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey.
Highly interactive and practical, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital means for your marketing strategy. The course encompasses;
• Strategy development in a digital world
• Understanding and mapping the customer journey
• Digital channel and experience management
• Selecting the right marketing technology
• Leveraging data, analytics, evolving ways of working (agile marketing) and much more
This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others.
The program normally retails at $1,395 + GST
Right now we are offering 30% off new enrolments - use code 30OFF at checkout.
The program runs across the following dates from 9.30am - 1pm
10-11, 17 & 18 February 2021
5-6, 12 & 13 May 2021
11-12, 18 & 19 August 2021
Find out more about the program here - https://www.arkticfox.io/digital-marketing-masterclass
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