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Samsung 43" The Sero QLED 4K Smart TV $999 Delivered @ Samsung

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This is one of Samsung's "lifestyle TVs" that gets mixed reviews. It's a freestanding model which stays on the floor and can't be wall mounted. It has motorised screen which can rotate from portrait to landscape orientation; it can mirror the phone's screen (you can finally watch vertical videos on a vertical big screen); and it can display art when idle (like The Frame series). Perhaps many people would point out that $1K is a lot of money for 43" TV, and it's not a bargain at all, but it's a pretty unique model which retails for US$1500 in the States now (check Best Buy or B&H) and roughly half that price in Australia (AU$999 = US$773). I ordered one for the bedroom with the set of wheels (sold separately) to move it around. The wheels cost $150 on Samsung AU site, but $90 on Amazon. From what I've read, Sero is an experiment, and not a very successful one because nobody wants to buy this weird TV. There's a big chance that Samsung won't make another model in Sero line.

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closed Comments

  • +39 votes

    A TV for Tik Tok?

    • +160 votes

      Cheaper than an iphone!

      • +67 votes

        I laughed, then cried.

      • +6 votes

        It's funny cause it's true

      • +2 votes

        OMG you’re right!

      • +2 votes

        Hahaha

      • +2 votes

        People wont buy 43" tv for 1k that lasts 5 years at least but will do 6" iphones for 1.5k for 5 years at most.

        • +1 vote

          5 ye… bro they usually upgrade every 1-2 years!

        • +1 vote

          totally fair comparison….

        •  

          TBF, people these days probably use a phone a lot more than the old tele.

          And this tv won’t fit in your pocket.

  •  

    Motion Rate
    100Hz

  • +14 votes

    Seems like has the potential be good for TATE shmups, pinball etc.

    • +5 votes

      I have my 40 inch 4K Samsung on a strong monitor arm with vertical rotation. It rests on the front of my desk at a perfect angle for pinball and I put switch controllers on either side lol

      • +2 votes

        awesome! would love to see this in motion

      •  

        nice set up

  • +7 votes

    Thanks OP. I'll pass but an interesting view

  • +8 votes

    I'm really tempted but have nowhere to put it… Something about that mechanical rotation, yeah more of a gimmick but if you had space where you could display portrait art this would stand out so well, then bam, widescreen TV. I could see a future for this if it let you wall-mount it, then you could rotate your TV on the wall to vertical if needed (family TikTok sesh haha)

    • +1 vote

      This is one of the reasons for buying wheels - to be able to keep it in the corner of the bedroom, but easily move it to the centre of the room when needed.

      • +1 vote

        Move it to the bathroom when you want to have a spa.

        • +2 votes

          … or to the toilet and then I'll really take 2 hours.

      • +5 votes

        Oh my Samsung taking tips from Apple, wheels sold extra ;)

        Naah that's good as though! Could see this being a hit at a marketing agency or something where they could just wheel it out and play any video.

        • +4 votes

          At least it comes with the power cable (read: charger)

      •  

        Note read a review that the wheels do not work well on carpet.

    • +12 votes

      Family Tiktok sesh makes me want to commit murder.

  • +17 votes

    It Would be successful if they added two features.
    1. Add touch screen control
    2. Add a mirror mode that turns it into a mirror, with also a camera/recorder.

    I can’t find the value personally without those capabilities, or else what’s the point in making it a wheeled device?

    Cool idea though!

    • +3 votes

      I don’t know if intentional but you are looking for it to convert to mirror but have a camera and a recorder- I.e. a spy cam tv?

      • +14 votes

        I didn’t mean like a spy camera haha. I more picture myself getting dressed in the walk in robe before a night out, using it as a floor mirror whilst simultaneously tapping the screen & having it flip back to FaceTiming a friend who’s also getting ready for a night out. Asking them what they think of the outfit etc * sips wine* & asks bixby/Alexa to take a photo of my outfit. Then ask alexa to turn back to mirror etc etc.

        I just picture this as one of the many uses of it had those features. Beats holding FaceTime on a phone and sending pics back and fourth etc .

        • +11 votes

          ..ive literally never had these needs.

          Points for creativity but is this where the world is at?

          • +17 votes

            @justtoreply: It’s not my need specifically, and especially where I’m at in life. But I can without a doubt look past my own needs & see what other folk, young & old would use, which is why I wrote the little story. Back when I was going out three nights a week being a little sociable wannabe, something like this would’ve been absolutely fantastic. And more so, I know a lot of woman who would use something with these features religiously with their girlfriends before going out. It’s about a quality of life purchase that those who can afford it may choose to buy to suit their lifestyle. Don’t have to need it to buy it, just like me and my pc build with way more cores than I even know what to do with haha.

            I know where your going & the point you are trying to make but there’s so many more outlandish things/products that your comment could be applied to, instead of what I practically described as a glorified human sized mirror that functions as a tablet (:

            •  

              @Edamamme: All good. I think it's a good idea even but the security will never be good enough.

              Backdoor method of turning it on suddenly there's nudes of everyone online…I can foresee Nudegate

              • +1 vote

                @justtoreply: Yeah you’re right about the security feature, that would be freaky. I bet it’s not so far off though, even my parents house has a huge custom framed smart tv above the fireplace that when turned off turns into a full blown mirror, looks amazing. Let’s come back to this post in two years and see where this crazy world is at by then lol!

          • +1 vote

            @justtoreply: I think you’ll find this is more a girl thing rather than “where this world is at”.

            •  

              @username1: Yes l! This is what I was trying to convey last night! But couldn’t because my brain was a blob after work haha!

        • +1 vote

          Put in Google assistant/Alexa while you are at it so you can take a photo of the back of your dress/suit

        •  

          Jesus Christ is this something people would actually do?

          • +1 vote

            @brendanm: Haha yes it is, mainly the single younger female generation 17-34 range

            •  

              @Edamamme: That's terrible.

              •  

                @brendanm: Muriel.

                •  

                  @Edamamme: What channel are the women getting ready to go out on? I have it in vertical mode but im not seeing anything

  • +6 votes

    I think $1000 is a reasonable price and it looks seriously cool. Sadly I don't really need a new TV right now, which is a shame because I doubt Samsung will bring out an updated model.

  • +5 votes

    If you have access to a .edu.au email address, the Sero is $949 and there's $50 off $350 for signing up to the mailing list.

    The Serif 55" is also $1092 on the education portal which also seems fairly good considering a Q60A 55" QLED 4K TV is $1495.

  • +1 vote

    Galaxy Note 15 😛

    •  

      They will probably call it note 'plus'

  •  

    I seen it in a foodcourt @chermside displaying menu

  • +2 votes

    $949 on edu store

  • +1 vote

    Pretty useless for iPhone users in the specs. Most users on Ozb are android so it’s a good deal still.

    •  

      You'd be surprised
      https://www.ozbargain.com.au/node/611460
      Most people do use android but there is a whole bunch of iPhone users

      •  

        I’m not surprised by the number. Android is clearly in the lead, and if you combine the brands that use Android. It’s huge.

        The Sero won’t rotate with iPhone.

  • +3 votes

    We would use this for youtube karaoke :)

  • +3 votes

    It's $899 on the corporate-linked website.

  •  

    Skateboard would work instead of wheels

    •  

      I have to agree, it's easy to make DIY dolly from a piece of plywood and 3 castor wheels, but I decided to keep the premium "lifestyle" look and feel.

  • +1 vote

    Interesting Samsung TV, bookmarked 👍😁

    • +3 votes

      It was mentioned in description:

      There's a big chance that Samsung won't make another model in Sero line.

      You may not be able to find 3D movies anymore, but I'm pretty confident there will be plenty of vertical videos many years from now.

  • +1 vote

    the review is not bad, pulled the trigger and got it for 849 using company portal and 50 dollars sign up bonus.

  •  

    Influencer's backdrop?

  •  

    OOS

  • +8 votes

    Ozbargainers will buy anything on sale.

    • +2 votes

      FOMO is strong here.

    •  

      Exactly lol

  •  

    What am i missing? Its 795 at JB

    •  

      Serif vs Sero

    • +5 votes

      Missing the entire TV..

      •  

        Haha damn weekends. Uncrossing my cross eyes

  • +1 vote

    Finally LG Wing has a worthy rival…..

  • +1 vote

    Problem is this has to be purely stand alone tv meaning you're not supposed to have cabinet for your Bluray, amp, console etc. as it doesn't have any space to hide any small equipment.

    If you add cabinet next to it, it'll completely defeat the purpose.

    •  

      Yep plus who wants to watch Blu rays with widescreen aspect ratio on a 43 inch

    •  

      It's designed to be standalone and wireless (except power cord). It has 60 watts 4.1 speakers in the base, much better audio setup than a typical tv, and it's a smart tv that can stream content from the internet.

      • +1 vote

        You can use standalone wireless with any tv as really the selling point is vertical viewing but there is no native vertical content programs out there except tiktok so basically an expensive tiktok tv

        •  

          I see a few of uses for it:
          1) Movable screen which can be easily tucked away. We don't have a tv in every room, and this thing would be easy to move around to temporary locations. Sure, you can buy a dolly stand for any regular TV, but it won't be as neat and will take more space.
          2) Watch family photos and videos with family members. With a few people around it's not very comfortable to watch them on a smaller screen like phone or tablet. And the regular TV does not rotate, so the vertical content will not be full screen.
          3) Play big screen pinball, as another user suggested :)

          I'm not even tiktok user, but I watch IGTV sometimes (which can be vertical or horizontal).

  • +1 vote

    goodguys also selling this for 995