This is one of Samsung's "lifestyle TVs" that gets mixed reviews. It's a freestanding model which stays on the floor and can't be wall mounted. It has motorised screen which can rotate from portrait to landscape orientation; it can mirror the phone's screen (you can finally watch vertical videos on a vertical big screen); and it can display art when idle (like The Frame series). Perhaps many people would point out that $1K is a lot of money for 43" TV, and it's not a bargain at all, but it's a pretty unique model which retails for US$1500 in the States now (check Best Buy or B&H) and roughly half that price in Australia (AU$999 = US$773). I ordered one for the bedroom with the set of wheels (sold separately) to move it around. The wheels cost $150 on Samsung AU site, but $90 on Amazon. From what I've read, Sero is an experiment, and not a very successful one because nobody wants to buy this weird TV. There's a big chance that Samsung won't make another model in Sero line.