I noticed Black Friday sales have been up and running since Monday 15th Nov for a lot of companies. Black Friday doesn't officially start until Friday 26th Nov with most companies usually starting on the Thursday generally.
With companies starting 10 days or so early, what is the point in having the name Black Friday in Australia? Defeats the whole purpose of following on the lines of the US tradition.
I can understand the greed of businesses trying to get the advantage over other businesses by advertising early but it's all become one big gimmick now.