Finally bit the bullet and purchased a pair of Philips Hue Play Bars from the recent Amazon Black Friday special, rushed to unpack and set them up behind my 75" TV (I'll need a few more bars and perhaps a gradient strip to cover the entirety of the rear side), only to learn that the device requires another separate $99 (RRP) add on known as the Hue Bridge.
Was tempted to return the device but decided after having waited so long I may as well purchase the add on and seal the deal.
Was browsing and managed to come across the above stated deal @ EB Games. No idea how long or when it will expire but stock appears to be very scarce in NSW (none in Western Sydney) but managed to ring up office works (local one didn't have any stock) and price matched and price beat over the phone.
$39.98 is by far the cheapest around at the moment with office works selling it for $64.65. Try your luck and price match at JB hifi or other similar electrical retailers (or better yet, try office works for a price beat). Good luck