I am currently trying to purchase a new medium sized SUV for 2022. I was looking a the new Lexus NX that was just announced with deliveries starting in April. I spoke to a dealer over the phone yesterday and was quoted over $95k driveway for one of the top spec models. I have purchased many cars before and always negotiated a discount and I know that luxury brands have a dealer mark up around 30%.
Anyway the dealer said absolutely no discounts atm. I was very disappointed as even with a 10% discount I would've signed a contract and put down a deposit on the spot. Now I'm thinking it might be worth trying another dealer or just buying a different brand that will be more open to negotiating.
What are your thoughts guys. Any feedback on the new car sales situation atm? Any recommendations in negotiating or even buying a different car.
Your advice is much appreciated!