Audio Technica Sound Burger Bluetooth Turntable $343 + Delivery (Free C&C/in-Store) @ JB Hi-Fi

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usbc activist on 01/09/2023 - 12:34 jbhifi.com.au (676 clicks)
Last edited 01/09/2023 - 12:35 by 1 other user

If you are looking for a nice retro gift for Father's day

Four decades after its original debut, the fan-favourite Sound Burger portable turntable returns to Audio-Technica’s regular lineup! The AT-SB727 retains the classic, lightweight design of the 1980s model, while incorporating modern updates like Bluetooth® wireless connectivity, a lithium-ion battery, and a USB-C charging cable, making it perfect for parties, picnics, or compact living spaces.

The AT-SB727 Sound Burger offers high-quality sound reproduction with a belt-drive system that plays 33-⅓ and 45 RPM records. The turntable’s Bluetooth capabilities allow you to play your favourite vinyl records wirelessly for up to 12 hours. Or use the included audio cable to enjoy a nostalgic, wired listening experience.

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  usbc activist on 01/09/2023 - 12:44

  +3

  Get additional $20 off by joining JB Hifi Perks. New member offer.

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  khadro on 01/09/2023 - 12:49

  +5

  Techmoan Review of the Limited Edition version

  • 

    terrys on 01/09/2023 - 14:17

    It's good to know it doesn't jump back out if you drop the stylus a little bit, and it stayed in the grove well during the loud bit.

    I didn't stick around to see if he played any run in and out - who's worried about a bit of rumble when you're playing Bay City Rollers in the summer at the beach. It was running true and straight and AT always made a fair cartridge.

  • 

    FelixNZ on 01/09/2023 - 14:51

    +1

    Techmoan is my go to Coffee and cozy Sunday morning "Learn about bizarre and obscure audio format/niche device" watch

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  YellowKnight on 01/09/2023 - 13:12

  I really don't see the point of these things.

  • 

    trippy on 01/09/2023 - 13:17

    I agree. It would be fun for a once-off event at a picnic or something, but I guess most of these will end up sitting in a drawer somewhere unused. Too expensive for what it is. It probably made more sense as a portable device in the 1980s, before digital streaming, when people's music collection already was on vinyl.

    • 

      INFIDEL on 01/09/2023 - 13:26

      Didn't have a desire for one, until saw the vid. But of limited use for me.
      (My vinyl collection is from the 80's, CD's from the 90's,… All unused - now stream)

      at a picnic
      Vid review above stresses the need for a good solid base to position this on.
      It's not for portable use, just portable.

      Also has RCA output. But use Bluetooth to RCA device to handle streaming on amp. And there's a turntable here, somewhere.

      • 

        tonyjzx on 01/09/2023 - 13:39

        +3

        i can see people buying this as an aldis novelty for $99 but $340???

        nah

        • 

          INFIDEL on 01/09/2023 - 13:41

          +1

          @tonyjzx: By the vid, it is a quality build by Audio Technica, unlike almost anything sold cheap @Aldi!
          A niche market for this.

          • 

            YellowKnight on 01/09/2023 - 13:52

            -1

            @INFIDEL: The point being the benchmark price seems to be about $99

            • 

              tonyjzx on 01/09/2023 - 14:15

              @YellowKnight: and aldis is known for occasionally selling turntable products every so often

              the 'quality' of this product does not look all that impressive going by matt taylor's vids

              • 

                INFIDEL on 01/09/2023 - 14:22

                @tonyjzx: Having consulted for the main supplier of consumer electronics to Aldi, its rarely of good quality (why I was asked to help), just cheap.

                He remarked on several aspects of the build quality components in the vid. And in benchtest assessment (accuracy of speed & negligible flutter).

            • 

              INFIDEL on 01/09/2023 - 14:16

              @YellowKnight: Tell us when it falls to your made up "benchmark price" of $99.

            • 

              INFIDEL on 01/09/2023 - 15:15

              @YellowKnight: As you said - don't see the point of these things

              It's a very niche product, for people who want to carry around transport a record player (& records), reminiscent of the 80's original.

              80,000 Anniversary editions were originally released & sold out. But those were directed to specialist users & collectors for 60th anniversary of AT. Based on the limited cult following of the original Sound Burger design.

              Many who have a vinyl collection, would already have a good audio set up & turntable. Unlikely they have the need to regularly play vinyl elsewhere, requiring this.
              Or want to play their vinyl via Bluetooth.

              Unlikely to ever be a mass market for these to bring price down to your $99!

              ---

              Alternatively, there are turntables with Bluetooth output. Just not as portable or 80's "stylish"… or much cheaper.
              Or add a Bluetooth adapter to a turntable if that's what you want.

            • 

              INFIDEL on 01/09/2023 - 15:41

              @YellowKnight: Around $99…
              About all you can usually get are small portable turntables to mp3 with RCA out (us$50 on aliexpress) - reflecting the likely low quality of the unit & sound.
              Possibly other cheap units with Bluetooth.

              They're the type of products bought in cheap by Aldi, with one of their trademarks added.

              Certainly not up to Audio Technica quality, style & heritage!

              ---

              Bought a cheap portable turntable to mp3 from Aldi - returned the POS. Terrible quality, flutter, & poor sound. Was not kind to records!
              Couldn't find a replacement stylus, so would have had a very limited life.

              Whereas, this one has a easily & readily replaceable stylus & belt. Test in vid showed stylus was a good weight - necessary not to wreck records.
              Both important for protection of records & longer life of turntable!

  • 

    freecandy on 01/09/2023 - 14:30

    They have a good unique sound vinyl I dunno I can’t personally be bothered setting it up though lol

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  futaris on 01/09/2023 - 14:16

  A vinyl walkman with bluetooth.

  • 

    INFIDEL on 01/09/2023 - 14:19

    Without being able to be used as a portable player like a walkman!
    To use, need to set horizontal on a solid base not affected by vibration.

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  deapeasea on 01/09/2023 - 15:02

  i want one but i can't help but think of all the records i could buy for that money