Winter is coming, every man and his dog is going to need a puffy. If you don't want to blend in with the kathmandu/macpac ilk, perhaps this may be more in your court.
TNF: Eshay/Finance guy
Patagonia: Vegans and alternative milk-philes
Arcteryx: Cashed up and wants the local cafe goers to know it.
*$10 membership needed (still a good deal for some stuff)