Not sure about the RRP but for the price, I think it's a good deal.
Review: http://www.photographyblog.com/reviews_samsung_nv7.php
The Samsung Digimax NV7 is a new generation of digital camera that is intelligent and user friendly to suit your fast paced lifestyle.
This sophisticated design features the innovative 'Smart Touch' user interface and control system, advanced shake reduction and in-camera special effects.
Enjoy crisp and vivid pictures and digital video with the quality 7.2 mega pixel CCD and get precise with the 5 x digital zoom - whether you're taking holiday snaps or recording family functions, this sharply designed camera will come in extra handy.
This camera is perfect for users who likes to express themselves through taking images on the go!
Features:
Samsung Digimax NV7
7.4 megapixel CCD.
38-270mm equiv. (7x) Schneider-KREUZNACH zoom.
Program, Auto, Manual, Aperture & Shutter Priority and Scene exposure modes.
ISO 100-1000.
Advanced Shake Reduction DSP.
In-camera special effects and editing of saved images.
Auto Exposure Bracketing.
1cm Super Macro mode.
MPEG-4 VGA movie mode.
43mm filter thread.
Zoom Lens: 38-220mm.
Camera Type: Compact.
If you really want a camera with such a long zoom, get one with optical image stabilisation (OIS). Canon and Panasonic sell some good cheap ones.
If you don't want the extra-long lens, you can get something much more compact for the price.