What's Domino's big announcement that will change everything?

For some reason today, every ad on OzBargain has been a countdown to a big announcement by Dominos next week. Pretty big claim.

Dominos vending machines? Tweet a pizza delivery? Pizza stuffed in a crust of a pizza?

The cynic in me thinks it's nothing but an advertisement but who knows.

EDIT: LOL at their Facebook page

Horse meat stuffed crust


Davo (edit)

Likely answer has been discovered, Dominos has filed a trademark for "CHEF'S BEST IT'S A GAME CHANGER" (aka premium pizzas)

Related Stores

Domino's
Domino's

Comments

  • Takeover of Pizza Hut?

    • +2

      In order to cater for the growing market demand for cardboard?

  • +18

    Pizza that is actually good?

    • +3

      pizza that is actually pizza?

      • +7

        Pizza that is what you actually ordered? Maybe they're starting a system of corporal punishment for any staff member who screws up an order.

        Maybe their dismal strike rate will improve. I'm getting tired of the risk of getting some stinky gherkins & fish pizza instead of the normal pizza I ordered.

  • +2

    I like their cheese pizza, I think the less they do to the pizza, the chance of something going wrong is lower.

    • +1

      I tend to think it starts out wrong with the cardboard they use for the base.

  • +1

    If I were a betting man, I would guess that it is a new product line - pies. Perfect time to launch at the start of autumn.

  • +2

    I reckon a tie in with AFL. Friday night football specials or similar.

    That's just from googling "Dominos Gamechanger" and seeing a US deal.

  • +8
  • +1

    For some reason today, every ad on OzBargain has been a countdown to a big announcement by Dominos next week

    you buy too many pizzas :)

  • Hopefully the announcement is that there closing down.

    • -6

      Their*

      • +10

        They're?

        • +1

          they're

        • +1

          Thair.

        • +1

          thare

        • +1

          Thayar

        • +1

          So there!

    • +4

      the hair

    • +2

      The Surfers Paradise store has been operating with this logo for the last 12 months. Most people never even realise it's a Domino's because the whole place feels more classy decked out in timber and dark tiles instead of the usual white, red and blue. They even serve beer on tap there too!! Maybe Dominos are going to start delivering alcohol with their pizza… :-D

      • True, but I don't think you'll see that logo much else where. just recently they added the proper Domino's domino logo to that store. I think they're using that location more as a concept store - it's own and operated by Domino's and not a franchisee.

      • -1

        How's the tiling job? I know who did it…

      • oh yeah, I saw that place a few months ago from a distance and thought that was the most up market dominos I've ever seen.

      • yeah saw that on my mystery flight/accomodation deal, not a big dominos fan but probably would have been better than the mediocre rip off food we had in surfers paradise. store looked alot more upmarket than any other dominos for sure.

      • +1

        I went to that one a few days ago and you're right that place looked cool, had beer and had a nice outdoor deck, but the pizza sucked. I ordered extra prawns and chicken on my pizza and i got exactly 4 prawns on it >:( All the other toppings were just barely there. My local Domino's adds approximately 2~3 times more toppings and delivers within 20 min.
        For god's sake, how hard is it to get right, they should just replace the buffoons at stores with low customer satisfaction with machines that can add consistent amount of toppings every time!

        • You answered your own question.
          The licensed Dominos has pizza as a sideline to go with the beer.

          It's like they're trying to muscle in on Little Creatures in Freo and Fitzroy — overpriced, small-portioned, average food to compliment the beer.

          Yeah, good luck with that!

    • Ugh what a terrible logo.

  • They don't really use olives?

  • +4

    Biggest announcement in 20 years: "Your pizza is ready."

  • +3

    in fairness, I've not had bad pizzas from domino's, but i expect to get what i pay for, they are nothing to rave about, but for the price its OK. if i want good quality i spend up to $20 elsewhere.

    interesting to see what the changes will be

  • +1

    I think it's that they are going to give a free pizza to everyone that comments on this post. That's why they've splattered their ads over ozbargain.

    • I wish that was the case. The ads have also been splattered on TV as well. It better be something big.

      They should use their leverage as a courier company and start delivering non-pizza related items. Many moons ago in the dot com era, there were companies (kozmo.com) in the US doing that. Want a DVD or a stapler delivered within an hour? They could do it. Then they went bust.

      • You have so little faith in ozbargain! Maybe we've hit it big now!!

      • +1

        Then they went bust.

        Sounds like a great plan!

  • Notice how I made every post slightly different so they're all unique? Think I'm pretty smart.

    • +7

      smart until they were all deleted!

      • +1

        Neil is going to owe me 4 pizzas if I'm right

  • +2

    Pizza delivery via email

    • +5

      SPAM Pizza™

      • Sounds delicious…

        • +2

          Spam! Spam! Spam! Spam!
          Lovely spam! Wonderful spam!
          Spam spa-a-a-a-a-am spam spa-a-a-a-a-am spam.
          Lovely spam! Lovely spam! Lovely spam! Lovely spam!
          Spam spam spam spam!

    • +1

      Simply print this page out on an A3 piece of cardboard, and your Dominoes pizza is ready to go!

    • +1

      3D Printers… it will still taste as good as the pizzas they have now

  • +2

    Maybe they moved into frozen pizzas.

    Or offering free taxi service (in the pizza delivery car) straight to your door if you order over $20.

    Or you can track your pizza arrival on phone/computer see the pizza leave the store and head your way on the roads.

    Or they use flying drones to airdrop your pizza.

    or they releasing a new kangaroo meat pizza.

    or you save 50 cents on your pizza if you use a re-useable pizza-box (That cost $5 one-off purchase)

    or you could customize your pizzas down to fine details such s the amount of each ingredient. How how well done each pizza is.

    or they found life on their pizzas beating NASA to the game.

    • +1

      The free cab ride sounds great. All the drunks can rock up and get their satfat fix and a lift home. You beauty.

    • Or offering free taxi service (in the pizza delivery car) straight to your door if you order over $20.

      That is not a bad idea..
      Could actually work ;-)

    • +1

      Taliban would love that drone idea.

  • +1

    Pizza with hundreds and thousands topping!

    • +1

      Pizzas with just 4-5 toppings would be appreciated.

  • +7

    Guys,

    Check this recent patent out - http://pericles.ipaustralia.gov.au/atmoss/falcon_details.sho…

    It is a service called Domino's Barman Express, Apparently a service to deliver alcoholic beverages.

    • +2

      I wouldn't be surprised if this is it, since the only way there pizza is edible is if your wasted.

      • Dominos is delicious! People who don't like it are such snobs. Underhandedly accusing us domino-eaters of having no taste.

        • +2

          look at the women in your life, nuff said :)

        • +1

          Alfredo sauce on the black dress?

    • +2

      Well spotted. Looks like they registered the domain.

      Whois response for barmanexpress.com.au:
      Domain Name barmanexpress.com.au
      Last Modified 18-Dec-2012 01:11:34 UTC
      Registrar ID Melbourne IT
      Registrar Name Melbourne IT
      Status ok
      Registrant Domino's IP Holder LLC


      Word: DOMINO'S BARMAN EXPRESS
      Image:
      Lodgement Date: 05-JUN-2012
      Acceptance Due: 24-SEP-2013
      First Report: 24-JUN-2012

      If the service isn't due for acceptance until the end of September, I wonder why they are announcing it this Wednesday?

    • I found some interesting information googling Barman Express, Apparently it used to be a Brisbane business back in the 90's. Perhaps they are bringing it back to life?

    • Link not working for me, but if it's the same as the one you posted earlier, then it is a trade mark application, not a patent application. Nothing too inventive about home delivery, I would have thought.

    • What's the point of them delivering alcohol… they are selling pizzas not running a liquor store. I don't see that as a viable option.

      • +1

        Alcohol is always viable. If they can offer a 1.25 litre bottle of beer rather than Coke with a pizza then I am sold.

  • Maybe the ability to deliver pizza's on time.

  • +9

    Big announcement: "We have gone into voluntary administration due to OzBargain."

    • +2

      It was all those professionals that done it.

  • +3

    I reckon Akkurat has it nailed.

    "I'll have 5 pizzas, 2 slabs of beer, and hold the pizzas!"

    • And why not?

    • I would order one of those….but hold the cheesy cola thanks!

  • And why not?

  • +3

    From now on, they will wash their hands after using their toilet

  • +3

    Don't tell me

    Dominos Mobile…..

    • lol seems to be the trend right now!

  • +12

    They will rename the LARGE pizza as MEDIUM, in a moment of honesty.

  • +2

    It's not alcohol. Delivering alcohol would be a nightmare to manage.

    Domino's Pizza head office is Brisbane based and has its own IT department (domain register lists Melbourne IT)

    The logo with the green leaf was just to symbolise that the store is a green store (using recycled materials, electric scooters etc).

    • Delivering alcohol is no more a nightmare than anything else.

      To register a domain requires you to be a registrar, and Melbourne IT is a major one in Oz.

      The biggest thing against it is the issue of storage - but I can see ways around that.

      Personally I think someone in Domino's central has hit on the idea of delivering a pizza AND …. as a new biz model to reinvigorate profits.

      • +1

        I can tell you its NOT alcohol.

        There certainly are some wild ideas thrown around in here!

  • Or They will use vending machines inside stores.. With streaming cameras and all.. You'll see the ingredients you pick being added to the pizza and it being cooked. Just like making your own pizza with no clean up afterwards.

    Or Dominoes will introduce a new line of Ultimate Delivery Vehicles to deliver pizzas. http://www.gizmag.com/dominos-pizza-vehicle/24738/. Of course they souped it up more looking more like the ice-cream truck that Homer drove around in an episode of the Simpsons.

    Or Dominoes will introduce the Ultimate Heatwave bags where the pizza is cooked (partially) during delivery.. Hence You get your pizzas delivered 10 minutes faster.

    Or Dominoes will release a real tracker + video streaming. On the existing system people have said they watched their pizza being announced as done in their live tracker when the store ran out of dough. Or if you just order drinks it apparently takes time to be prepared in the oven. Pizzas will be placed onto trays with heat-resistant bar-codes and a scanner at each station will track the exact progress of your pizza(s), video streaming will automatically switch to another camera when a scanner is triggered by a tracked bar-code. Once in the oven you'd be able to track the pizza temperature via readings from an infrared camera. There will be a social side to this able to make and share custom pizzas with friends and strangers online, a bar-code stuck to the box (similar to the heat-dot.) Will facilitated this allowing you to share your thoughts to people on any social network (for those who did not place the order.). Rate them and comment. Save and store whole orders and be able to reuse them in the future. Imagine a one-click pizza order (with ability to cancel your order in the first minute).

    Or Dominoes will partner with another fast-food chain from overseas.. From 8am to afternoon they will be selling non-pizza based fast food.

    • The last bit tht you said would be a good chance I think..

      I could picture the subway type setup, make your own as you go.

      All this hype and its probably just a change of menu.

      • Krispy Kreme pizzas, lol…

  • +1

    When I was in the UK 2 years ago. Dominos had just started selling toasted subs… Kind of like toasted subs from subway. It was pretty popular… But I think that was because they were giving them away free with a coupon from the paper. Not a bad deal. For less than a quid (£1) you got the paper, a page three girl and lunch.

    PS. Managed to find an article: http://www.thesun.co.uk/sol/homepage/3161408/Free-Dominos-Ov…

  • +1

    When I was living in NZ about 2 years ago, they pulled a similar stunt there too. "We're improving our ways and recipes". It did get 'better' but, let's just say the bar wasn't set real high.

  • Maybe they are going to triple their prices and go gourmet

  • +3

    You guys are thinking WAY too big.

    They're going to make pronouncements that mean virtually nothing (a la "we've changed the dough recipe!!!!") and announce one small new item on the menu.

    • ..didn't they just 'change the recipe' like 2 years ago? It's pretty hard to market that without making it sound like they've been serving crap for years

  • An EVEN bigger box with an EVEN smaller biscuit… oops.. I meant pizza. :-)

  • +3

    They opening a new business called

    "Domi-Whores"

    Now you can order a prostitute with your pizza

    • +3

      Almost right Tyler - Except the new name will be "Pizza Slut" :0

    • +2

      Domin-hoes. Free pizza with every dominatrix order.

      • +2

        If the driver is late, you get to watch him get flogged.

  • +1

    24 hour franchises for certain areas?

    That or they rig up cameras and you can watch your pizza live through the oven

  • +1

    They might stop selling all the other crap they call 'sides' and 'desserts'. Who has ever bought a box of meatballs or mini pancakes or wings from Dominos and actually got something that could pass for food? First you need a magnifying glass to find the stuff in the box, then you eat one and immediately throw the rest out. Maybe keep pizza in the name and concentrate on making pizzas.

    • Nah, those crappy sides are super profitable and easy to make / store (freeze and microwave)

  • +1

    Daily deals / Group buy pizzas? "50% off 2x Traditional Pizza + Garlic Bread combo with 8 hours and 42 minutes remaining" right on the home page?

    Well it could work… in 2011.

    • OR for every 10 pizzas you pre-order (for the next day) you'll get a free traditional pizza (if you spend more than $5 for a pickup.)

      That way they know more or less how much of each topping to take out for the tomorrow. (making each pizza on the average fresher.) They send a courtesy SMS 1hour beforehand and you can cancel the order if necessary. Incidentally all the coupons they give out result in pizzas being 10% more expensive then before the free pizza offer.

  • +1

    So many butthurt Dominos haters. I wonder if maybe they are going to open eat in restaurants? Not sure if Pizza Hut still have any around but it is certainly a possibility.

    EDIT: Open 24 hours?

    • I dont think sit down domino's restaurants are profitable. Especially when the most i can eat is 2 pizzas max, doubt "all you can eat" would be $10

      • Charge you $15 per person, sells you two pizzas $10?………………..profit. Plus not everyone can eat 2 whole pizzas in one sitting, and if people bring kids thats even better!

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