Mother is an energy drink marketed to Australians and New Zealanders by Coca-Cola Amatil. Mother was introduced in late 2006 to compete with the two leading energy drinks on the market, V and Red Bull, which currently dominate the $151 million industry and account for 94% of sales. Mother remained unaltered on the market for 18 months.














![7-Eleven $1 Day 9th June 2011 [Confirmed] VIC, NSW, QLD Stores Only](https://files.ozbargain.com.au/n/21/46121.jpg?h=ca10557a)





