I've recently quit my job and went traveling, now that I'm back I don't want to go back to my old job. I got a simple idea to start a shuttle service between the airport and the city area.
Target market: Budget conscious traveler e.g. backpackers, students etc…
competitors: A number of operators out there but they are not targeting any market in particular, they are just offering a service but I believe the price of their service is "premium" and I can discount it. I used the word premium very loosely, because if I was to offer the service, my service would be only be at most $5 dollars less than theirs.
Advantage over competitors: Better price, concentrate on a particular route that is currently not service by the competitors (they probably do service it but there is no direct promotion by them)
Problems: Market penetration
My main concern is how to get my service out there, if I do a google search e.g. shuttle bus - my competitors name came up first and I don't know how long it will take before my site will be even on the first page of google let alone the first result.
I thought of several ways to advertise my service e.g. with hostel booking engines, with discount airlines but the opportunity to advertise with them is not there or the cost is prohibitive.
Any advice would be greatly appreciated :)