It's not the cheapest I've seen it at but still a pretty good price especially if you're expecting a little bundle of joy/tears soon. We bought the items separately during sales period which pretty much added up to this price. Have loved using it since son was 6 months old.
As mentioned by rompastompa below you should check out the 'Storktake' sale catalogue while you're at it to look for other great bargains.
If you have the entertainment card as well you could purchase $200 David Jones gift voucher at $180 then get them to price match Baby Bunting. Just make sure they have it in stock before you do it via this method.
Should also mention that they have a 'Storktake' sale catalogue at the moment.