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FREE Entry to 2017 AFL Womens Matches across Australia

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All matches for the 2017 NAB AFL Women's competition are FREE ENTRY with the exception of some Double Header matches. Entry is subject to capacity.

Competition is held over 7 weekends in February and March at venues in Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra and Darwin. Here are links with details of all the games at each venue…

NSW - Blacktown International Sportspark Sydney
VIC - Ikon Park
VIC - Whitten Oval
VIC - Casey Fields
VIC - Olympic Park Oval
QLD - South Pine Sports Complex
SA - Thebarton Oval
SA - Norwood Oval
WA - Fremantle Oval
ACT - Manuka Oval
NT - TIO Stadium

Selected matches are also being broadcast on free-to-air TV. Check out the broadcast guide here.

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closed Comments

  • +41 votes

    Wouldn't mind a free double header.

  • +11 votes

    How are the AFL planning to make $$$ from this league?

    • +8 votes

      I agree. Women and Men are equal etc etc. But the truth is most people would rather watch men play AFL. I don't know if they want equal pay or not, but if they do, it will drain the AFL coffers.

      • +4 votes

        Drain the coffers? Are you nuts, the AFL makes hundreds of millions of dollars a year in revenue separate from their broadcasting deals.

        I think people forget the scale of the AFL and just how many resources they have to keep clubs like Gold Coast and GWS a float, let alone running a 7 round, 7 team women's competition.

      • +7 votes

        There are many fields where men and women are equal, however sport is not one. With respect to remuneration within the AFL they should be paid on the same basis as the men's teams, x% of the overall revenue they generate. Anything above this would be sexist - just like the tennis is.

    • +24 votes

      Broadcast rights, I'd wager. At this stage I think they're just prioritising exposure rather than profit.

      • +2 votes

        Like all new businesses, it will take time to build income and reach a breakpoint to start earning profit. I reckon 5-6 years down the line is not too far fetched.

        • +3 votes

          If they keep the WAFL schedule in Feb/Mar before the Men's season begins, I think they'll do all right. People are always keen for more footy.

        • +3 votes

          You're assuming it will break even.

          AS usual the feminist argument about equality ignores the biggest component… females watching female sports…

        • -1 vote

          @Baghern:

          I think that the AFL are playing a very dangerous and ultimately fatal game with the women’s competition as well as the expansion clubs. The League learnt its lessons form bad expansions, and has changed it now to a successful model. It wont be long till they expand to 14 and 16 teams and will be attracting a lot more money. Ultimately they will become bigger than both AFL and Rugby as its truly a national game, not either VIC/SA and Sdy/QLD like with the other 2 codes that are split.

        • +1 vote

          @railspider:

          It's not the WAFL, it's AFLW, waffle being wa's league.

    • +17 votes

      They won't.

      Look at the WNBA - it's annexed from a multi billion dollar industry, in the NBA, where some singular teams are worth more than the entire AFL. It's been around since 1997, yet the first time a team ever had a profitable season was in 2010, with only 3-6 being profitable most years thereafter. Now, many AFL teams are in the red, however these are due to making purchases such as new training facilities or terrible stadium deals, whereas these WNBA losses were simply due to lack of revenue.

      If the WNBA can't stay profitable in a much bigger market, with a much bigger competition of which to leech off, and in a sport that has better pathways for female participation, then I think it doesn't take a genius to predict how the Women's AFL league will go.

      It's just a matter of how long the AFL can be bothered keeping this completion alive at such a cost, which will probably be largely dependent on attendance and viewership numbers beyond the initial "gimmick period".

      • +1 vote

        Another example is the US women's soccer league which is now in it's third incarnation. Two leagues having run out of money. This is in a huge country with the best women's soccer players in the world and with huge participation for younger women in soccer.

        https://en.wikipedia.org/wiki/National_Women's_Soccer_League

        In Australia competing with the women's AFL League you have the Netball, which is big, the WNBL and the women's soccer all of which are established competitions even if except for the netball they don't have much money.

        You'd have to bet that even in Melbourne more young women play basketball and soccer than AFL.

    • +8 votes

      Probably:

      • Attract new fans (women, girls, families) and broaden the overall appeal and image of the sport. It will be less of a 'boys club' or male-dominated pastime.
      • Stimulate/generate interest in AFL leading into the regular mens season.
      • This competition doesn't overlap with the main mens competition and so it doesn't compete with, or diminish the focus on, the mens competition, but it still expands the AFL's market share of the sporting calendar.
      • Selling broadcast rights… they have already secured deals for all matches to be televised this year, some on free-to-air. An exhibition match last year showed promising interest:

      The television ratings for last year’s All Stars exhibition game left no doubt as to what fans thought.

      The match between the Western Bulldogs and Melbourne delivered an average audience of 746,000 viewers (metropolitan and regional) nationally. The contest, broadcast live by the Seven Network, peaked at 1.05 million viewers and won its timeslot across all key demographics in Melbourne, where it averaged 387,000 viewers

      Source: http://www.theaustralian.com.au/sport/afl/first-womens-match...

      I think in the long term it will not only be self sustaining, but will be a success in its own right.

      Big Bash and Australian Open tennis have finished. And now tomorrow night Carlton take on Collingwood in Friday night football, live on Channel 7 across the country!

      • +1 vote

        There's an excellent article on women's sports here,
        http://time.com/4322947/men-women-sports-evolution/

        Here are two excellent quotes,
        "Women's professional soccer is taking off around the world, but it's men who make up most of the viewership, not women."

        and

        "One 2014 survey of 37 countries, for example, found that in every one, men were likelier to play some kind of sport than women. In a few countries, the difference was not statistically significant, but when the question was narrowed to specify competitive sports like basketball and exclude non-competitive ones like running, the men blew the doors off the numbers, besting women by nearly four-fold. A 2013 study conducted by Deaner and a colleague not involved in the current work found that males were twice as likely as females to be involved or interested in sports across 50 different countries or cultures."

        • +1 vote

          Yep…

          I remember the argument for Netball… as it has a high attendence crowd.

          My question was how many of those attending paid $50-$100 to attend, how many of those attending bought supporters gear beyond a $20 noodle

        • +1 vote

          @Baghern: The major Netball team closest to us who competes in the ANZ championship series only charges $15 to get in and kids who are local club members get in for free. There's basically little commercial value to the product then past that point. The only reason why they even exist is because they've been getting more than a $4.5mil in government grants every year to pay the players and keep the clubs a float.

        •  

          @infinite:

          $4.5m that's alright, I'm ok with that.

          I'm in favour of supporting and pushing female sports forward.

          But its a long term goal. The expectations of some people are pretty ludicrous though

      • +1 vote

        I wish them well as it will encourage more women into sport but the chances of TV broadcasts being a success (anywhere other than Melb) after the novelty wears off are probably minimal. They will quickly become a filler like some of the other AFL state games. Still, better than nothing.

        I watched a bit of the women's BBL this season. Pedestrian, but you have to start somewhere and again it gives women sporting options so we hope it does well for them. Wonder what the viewer numbers were for the WBBL were this year in the non-ratings holiday period? Surprisingly they "outrated" the A league last year on averages iirc.

        • -1 vote

          They didn't out-rate the A-League at all. They actually rated worse when comparing the actual ratings. What they did was a female writer cherry-picked the viewer numbers of a late delayed replay of an A-League game on a third foxtel sports channel and then compared it directly to estimated numbers watching a free-to-air broadcast in prime time of the WBBL, then made all manor of laughable claims about the WBBL's popularity based on those fudged figures. All it did in the end was make her and sport as a product look worse.

        • -1 vote

          @infinite: nice rant. Unfortunately for you the ABC did a check which suggests your comment is a long way from reality.

          http://www.abc.net.au/news/2016-04-03/fact-check-does-womens...

          Take your time and read the whole article - particularly the chapter under Is it fair to compare free-to-air games with pay TV games? which canvassed the opinion of two reputable media analysts.

          Pretty sure WBBL numbers went through the roof this season so it's possible they will repeat the dose.

          There are always qualifiers and there may be other perspectives on the numbers but when it boils down the WBBL is on average a more popular TV product at this stage.

    • +15 votes

      It's not designed to make a profit. The AFL is a not for profit, and proceeds go to growth of the game. This is growth, this is good for football, it's good for AFL participation rates, it's good for women who play AFL as kids and who currently think there's no future path for them, it's good for making parents feel like AFL is a great sport for all their kids and not having them play soccer or netball. It leads to a bigger talent base, it leads to bigger crowds, and younger people going to the footy and watching on TV (those all important TV advertiser demographics)

      The AFL wants to be the dominant sporting code in Australia, and to do that you have to sell that "AFL is for everyone" to the public. Something like 45% of AFL crowds are already women - a massive outlier for any other football code in the world. Currently the NRL has a bad image for being blokey/violent/poor player behaviour and the A-League is getting terrible TV ratings and declining attendences (largely,I think due to some serious arrogance issues within FFA) the AFL is looking to capitalise. The equality thing is great too, but it's a sideshow for the AFL.

      It will probably never make money - but that isn't the point.

    • +1 vote

      They can't right now. They need to generate interest. Offering free entry means people that wouldn't otherwise come, attend. In doing so, advertisers will take more of an interest in it and the money will come with that. Right now, this is all being funded by the AFL and the teams directly which is why their salaries are so low right now.

    •  

      I just came here for the crow eating.
      The stadium is full to overflowing
      http://pbs.twimg.com/media/C3urd48VUAAgEFd.jpg
      http://pbs.twimg.com/media/C3upxV2UcAAU7S2.jpg
      Who's first?

    •  

      Ads? Sponsors?

  • -1 vote

    so what just rock there on the match day and hope stadium is not full?
    i genuinely want to go not because of the game just want to feel the vibe and taking selfies inside stadium

    • +2 votes

      Many of the venues can accommodate over 10,000 spectators. Or just come earlier?

      This is the Blacktown Oval… http://www.austadiums.com/stadiums/photos/blacktown_oval.jpg

      • +1 vote

        All the Queensland games are at the Brendale oval. Capacity 3000! It's also quite a hike to get there. I don't think the AFL has done the live attendance any favours here, too big a risk to go that far with such a low ground capacity.

        Looks like it's TV for these games (although probably that ground won't be really TV broadcast compatible.

        •  

          Fair point. You'll need pay tv to watch the QLD games. I was contemplating going myself to check it out, I live north of Brizzy so it's actually easier for me to get to than the Gabba. I might see how the first game goes before deciding whether to go.

  • +2 votes

    Expecting long ques in the mens toilet

    •  

      haha yeah same as the night clubs doing free girls entry, inside will be like 1 girl and 10 boys ratio

  •  

    I'm actually quite enjoy watching women netball. I wish the women AFL bring me same joy liked the netball.

  •  

    Before it happened in the ufc I thought it was a joke but women's MMA is awesome.

    • +2 votes

      That's because it was years back… I'm sure they hit hard but it looked scappy..

      Rousey has bought it back into the public eye, and it looks impressive. But as with most female sports its over reliant on male viewers and not females.

      •  

        You keep bringing this up again and again and above you even claim to live in a fantasy where women don't follow sport even though they're attending the events to confirm your belief. So what?

        • +2 votes

          Women attend combat sports globally and make up about 35-40% of the crowds. Their primary reasons are for fun, a night out and doing a social thing as part of a group with their boyfriends/family. But he's absolutely correct in that viewers at home are almost 95% male 15-45yrs old. Most combat sports are almost 100% reliant on selling PPV's, with a few being the exception in that they exist solely as a broadcasting product, where they make a bit of coin on the side by being able to keep attendance revenue's. So he is dead right in that women's MMA is still overly-reliant on male viewers and not females.

        • +1 vote

          @infinite:

          I loved that Rhonda was whinging about her prizemoney being so low, when she and Mcgregor headlined a while back…

          But because the 'math' put her PPV pull as higher she got more money than Mcgregor

          Prizemoney I believe was based on ticket sales and sponsorship… sponsorship relies on people actually buying gear so that's heavil tilted to men

        •  

          Its about money, money money money, females may attend… but where's all the money coming from. and in the end money for females sports.

          You and others are picking small segments to defend females position in sports.

          If females were such big factors in sports there'd be a lot more money in it, we wouldn't need to discuss this.

  • +2 votes

    Money is made in the broadcasting rights and watching a game on TV with 100 people in the stands is dull at best. This is a smart move all round, the ladies get to play in front of a decent crowd, the fans get a free match, the vendors get to sell some food and justify being open and the TV spectators get some noise through the TV. If/when they get some real demand, they can start charging. Good example was the mens BBL, when that started it was like $20 a ticket sit anywhere, now they get bigger crowds that internationals. Small steps, correct execution and you get a viable product.

  • +1 vote

    Go Bulldogs! Go Katie!

  • +3 votes

    Go Pies! Go Moana!

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