Received this in email just now. Possibly Targeted:
"your local BWS Rockdale now delivers. And to launch the new service in your area, you'll get FREE delivery on your first online delivery of $20^ or more plus 5x points.
Simply order online for express delivery and choose a day and time that suits you. Starts today! Just make sure you add your registered Rewards card when you create your BWS online account and spend $20^ or more by 5th November for free delivery and 5x points to be added to your balance no later than 10th November. Offer ends Sunday, 5th November."