Sony OLED 55 inch $3350.40
Best price I have seen via video pro ebay page
20% off using code PIXELS
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Original 20% Tech (Ryda, Dell, Grays Online, Vaya & Videopro) @ eBay Deal Post
Or get the LG or Panasonic for a $1000 less for the same TV.
Sony really need to rethink the price on this thing, apart from slightly better motion and slightly netter sound it has no advantage over the C7.
I'd rather buy the C7 and spend the extra $1200 on a dolby atmos sound bar…
Well everything is a bit better on the Sony. Wider colour gammat, upscaling, motion, judder (only OLED with black frame insertion),etc. But do agree way too expensive! The Sony x9 series is probably better for all around specs and features anyway so definitely get that and get a full sound system for the same price.
The $1100 premium over the lg is a bit much though. You could put that towards a second oled (now or in the future. Its 50% of the current sale price!), or get the 65" lg if that's your thing