What Is The Actual Reason behind Lululemon and Lorna Jane Sizes?

What is the REAL reason why brands like Lorna Jane and Lululemon don't stock bigger sizes?

The stats say that something like 50% of people are overweight - that the average size of the Australian female is 14-16 (not exact but roughly).

Lululemon says it caters to AU16 - but there is much discussion on how these are a small fit, more like an actual AU12.
Lorna Jane is the same.

Is it just a status thing?

I know that people have been crying out for these brands to stock bigger sizes - even marginally bigger sizes. And after all an actual size 14-16 isn't necessarily overweight.

Why don't they do this given this demand would increase their bottom line?

Edit: I'll add that I'm not just talking size 20plus, but actual size 14 or 16 in Australia. Amy Schumer was called plus size by a magazine, which she clearly isn't. I think she would only just fit into these clothes. I think they're similar but slightly different issues.

Ashley Graham is considered plus size.
Lululemon clothes would not fit her either.
http://www.dailymail.co.uk/tvshowbiz/article-5083977/Ashley-…

No fat shaming please.
Telling someone it's not healthy to be fat is not fat shaming. It's all the anger, hate, you're a lesser person and don't deserve all the good things life has to offer that's fat shaming.

Edit again: Sorry to airal3rt. I'm in a pretty bad place from prolonged abuse and I can't handle aggressive men very well. I overreacted. Sorry :/

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