Most OzB members only buy stuff when it is discounted and would never consider buying things at full price if they can avoid it. When have you been encouraged to buy something because of a discount, then liked it so much that you continued to buy it at full price?
In my case, the other week the butcher had a notice on his blackboard that chicken kievs were $5. I thought that sounded nice, and the supermarket didn't sell any nice prepacked chicken things so I gave it a try. OMG they were the most delicious things I had ever eaten. Delicious buttery sauce going all through the veggies and mashed potato. Crumb perfect and crispy, just perfection. A billion times nicer than anything I can make myself or anything prepacked at the supermarket. I went back to get some yesterday and they were $6.50 each :-( But I bought them anyway without hesitation cause they were so nice. And I will probably continue to do so once or twice a week (maybe getting two each when they're on special instead of one).