Saw this on clearance last night doing some grocery shopping - normally retails around 30 odd dollars (can't remember the exact price when I saw it at Priceline last time).
Perhaps Coles had some stock they wanted to get rid of, so I'm not sure how long it'll last. For those who are interested/want to check it out, there were only 4 bottles left.
Sorry I took the picture with my phone and haven't figured out how to rotate it.