How Does Apple Get Away with The MacBook?

my sister needs a new macbook for school, said school requires macbook nothing else. i looked at the specs https://www.apple.com/au/shop/buy-mac/macbook-air/space-grey…, 2 core 1.6ghz, 128ssd, 13'3 1600p monitor, 8gb 2133 ram, and $1699? i dont know the exact price of the components but i think this is worth $600 at max, $1699 and a 2 core 1.6ghz boost 3.6ghz, is this meant to be a joke? how did apple manage to get schools to require their rip off junk? told her i can build her a 4k beast for that price but she said macbook only because school requires it (which will play 720p @ 10-20fps, and modern games wont even run on 2 cores), what the phuck seriously how did they get schools to require it.

Comments

    • -1

      i've never bought 2nd hand of anything, got an aversion to them, and my sis probably doesnt want 2nd hand (likes brand new just like me). but hope u get a good offer.

      • Then suck it up and just buy it, or go to the local public School. U want ur cake and eat it too. Apple is expensive, and not everyone see the value, just like not everyone thinks going to one private school is gonna make a difference for their kids upbringing.

  • If the school requires MacBook you would think it would offer special pricing.

  • You could say the marketing Dept. Are under paid.

  • Apple have locked-in the education system in private schools for years - even since the 80s, when I started high school. There were no windows alternatives for my kids at their school.

  • Part of going to wanky schools is keeping up appearances. If there was something more expensive the school would require it.

    I feel sorry for the IT Admin who let this happen because he would have a terrible time managing them.

    • -2

      lmao, another Apple h8r shill that didn't bother to read the plethora of comments explaining why Apple is easily a superior choice.

      Next!

      • I don't hate Apple. I just think giving kids an expensive premium laptop that's going to get trashed and can't be locked down is just idiotic.

        This is the equivalent of buying your kid a new luxury car when they get their Ps.

        • Can’t u give ur kids expensive anhthingand also tell them to look after their stuff?

          • @Frozensage: At a school level it's pretty hard. Accidents happen and most kids don't really get what the cost of things are.

            My school issued iPads and they would get smashed all the time. Kid brought back one saying a horse trampled it once, how does that even happen?

  • +7

    This is the stupidest thread ever written by an ill informed child whose primary gripe is that he hates Macs.

    I would love to see this mythical 4k laptop with 2080 for $2000. Even if such a thing exists, the school is not asking people to buy gaming laptops.

    • I would love to see this mythical 4k laptop with 2080 for $2000

      Nice one chucking the "2080" in there.. nobody said anything about a 2080. OP did say he could build a beast meaning a desktop, just to show how ridiculous the price for the shitty specs are.

      Dual core for $1699? this isn't 2006.

    • +8

      I like how you can't possibly conceive that the school did it because they actually think it's better for their needs. You seem to have this basic assumption that people who use Macs can't possibly know anything about computers.

      Frankly, I suspect you're actually a 12yo based on the very childish way you have been posting here.

    • +6

      Christ, you're still going. So you're shifting goalposts from "Macbooks are a ripoff, and you're all sheep!" to "wahhh, Apple in schools!"

      i stated in my mod deleted post its that schools are forcing students to buy their overpriced crap, caused by (as someone above me said) "apple locking in the education system", obviously through dirty marketing and monopolization

      Apple wishes it had a monopoly on schools. Where are you getting this information? Walk through a uni library and it's Inspirons as far as the eye can see. It doesn't mean Dell's bribing chancellors, or Google's doing the same thing to get Chromebooks into K-6 classrooms.

      Schools choose a particular IT solution due to a combination of familiarity, support, software, and subsidies. And spoiler alert: EVERY manufacturer courts students. But the fact you're ranting about BYOD debunks even that last point, because random school IT admin isn't getting a kickback from that Macbook purchased with discounted eBay gift cards.

      will definitely make sure no member of my family buys another apple product, and will be convincing all my friends to do the same.

      Yeah, good luck. I'm sure all your friends are trading in their iPhones right now, because you told them some people made fun of your incoherent rant on Ozbargain.

      • -2

        actually read ur post properly. dell bribing schools hmm… actually my uni had difference computer brands in library and IT room. and my high school was hp i think. i never heard of any school forcing students to buy a brand other than apple. i understand how u need to misrepresent other brands, its hard to come up with a good argument to defend apple.

        • +4

          dell bribing schools hmm… actually my uni had difference computer brands in library and IT room. and my high school was hp i think

          So HP bribed your principal, then? The fact you can't seem to comprehend IT procurement speaks to either profound ignorance or an irrational hate boner for Apple. School X chooses Google because it offers best support and ease of roll-out. University Y chooses Dell because it's affordable. School Z chooses Apple for whatever reason, and it's BYOD. Cue rant on Ozbargain.

          i never heard of any school forcing students to buy a brand other than apple.

          Yeah, usually you don't get a choice. They just buy them anyway. Cheers for the tuition and tax dollar bro.

          oh "still going" from strand, the irony. read again, how many times u replied to me after i got banned.

          How often have you replied to every person here? Oh right, 46 times. I'm done! I only wish I had your free time.

          • -2

            @SydStrand: "How often have you replied to every person here? Oh right"

            its my thread, people are directly addressing me. its different when ur replying to someone's whos been banned, dont know if u knew i was but if u did thats an extremely cheap move, and i cant be bothered to reread old stuff and respond again.

            "Yeah, usually you don't get a choice. They just buy them anyway."

            keyword: THEY just buy them. schools paying money for public computers once to last many years, is very different from forcing students every year to pay their own money for macs. u really need to think twice before u post points extremely vulnerable to attack.

            "irrational hate boner for Apple"

            does this count as personal attack? because the things i said are milder and i got banned. i guess u needed to come up with a meme to counter my isheep, so i can understand u.

            ur arguments are just so out of context. i wish u would present actual arguments instead of misrepresented strawman.

    • -2

      most of my friends dont use apple. typical responses, regurgitating the same hollow strawman arguments.

      oh "still going" from strand, the irony. read again, how many times u replied to me after i got banned.

    • -1

      love getting the instant negs, really shows how upset u people are :D :D

  • -2

    Your home built beast will not have the fine lines of a Macbook Pro. It is a truely beautiful device.

    • I forgot the schools needed to use the laptops as fashion devices

      • A home built beast is totally portable

  • +2

    Measuring a computer by hardware metrics alone is the modern day equivalent of judging a (mac?)book by its cover.

    — posted from a Surface Book 2

    • thats funny, because its the apple fans who judge macbooks by its "appearance". this was exactly what i was going to say about macs, but i guess to u things are turned inside out.

      and i highly doubt ur not posting from an apple device.

      • +5
        • as i have pointed out many times, the "support" is not used by many people similar to me. unless they have longer warranty period, or free advanced replacement (last time i checked advanced replacement costed similar to other brands), the support is worthless. basically any positives they have is not used by many people and we are being forced to buy it. im just so sick of repeating this now.

          • +6

            @Gerry H: Just posted evidence of my Microsoft device and your reply seems nonsensical.

            Not sure what is going on in your life. But buying a relatively cheap consumer item from <insert trillion dollar company here> shouldn't be making you this upset … and presumably affecting those around you. Maybe it is time to reevaluate your priorities?

            • @rinco: my reply seems nonsensical? then what do u mean by the actual "book" of macbooks, besides the cover thats the hardware specs. i thought u meant the support which countless other apple supporters have spammed non stop. its been forced on my sis thats whats making me so angry, its not about the money even i can afford this money easily.

  • +2

    You are paying for build quality and operating system.

  • +14

    I have worked in the IT departments inside of both public and private education over the last 15 years and one of the big answers for why you would go pure mac is the software around it.

    Things like apple classroom, apple remote desktop, apple school manager and airdrop are game changers for teaching staff, being able to have all your childrens screens tiled on your screen so you can see what they are doing, being able to push out apps or documents to all of them with the click of a button and having the option for them to airdrop things between each other is very useful.

    Airplay is also built in which you can use to get children to quickly put their screen up on to the boards at the front of the room if you want them to demonstrate something.

    Time machine is another thing that windows does not really have an equivalent option for. There are also loads of very easy to use content creation apps that are only on Mac OSX.

    Many of the features above have windows equivalents but none of them are built in and most of them have an extra cost involved.

    I agree that the current macbook air is more expensive than it should be, apple used to sell the entry level macbooks for $999 for education which was a far better deal but when you add up all the software stuff I said above and the excellent hardware support they provide its easy to see why a private school would get you to spend the extra few hundred dollars over a windows machine of similar performance.

    • -7

      FINALLY someone who told me something worthwhile instead of blabbering about "TCO and support and build quality", worthless to many people. i didn't know about all these software, i agree if its as u say they are actually useful to everyone. and $999 would be a lot more reasonable, so reasonable i wouldnt of made this thread. i thought the price tag was just about "support" and other low cost worthless things and the "just because we're apple" factor.

      • I was quite suprised nobody else mentioned this stuff, I know the vast majority of schools still use windows so maybe there aren't that many people out there who actually manage apple deployments on a daily basis.

        • -2

          people in here are either hardcore apple fans to the extreme, or have similar views to me and didn't know about all that bundled useful software. but now reading ur reply i feel a lot less angry at apple, thanks for that.

          • +3

            @Gerry H: There’s only one extremist in this thread and it’s not the Apple fans. Keep ranting and raving, it’s a real hearts and minds campaign.

            • -2

              @Randolph Duke: LOL, look at all the apple supporters negging me like flies. i love upsetting u fanboys, u get all ur buddies to come on this thread.

        • +2

          Not everyone here works within I.T. in schools, lol. Can you fault any of the reasons provided by the non-ranters? They still hold up, it's just that your reasoning holds a lot more value because you work in schools. I also work in I.T. but not in schools (I.T. dept of a bluechip company)

          • +1

            @ThithLord: All of those reasons were very valid, I just wanted to add my own extra reasons to them.

            I just assumed some people might have been on the receiving end of many of these programs recently if they had been students in a high school or something in the last 5 years.

            I guess we are all old here haha!

  • +14

    I deal with people like you at work all the time. You consider yourself an enthusiast or you've built a gaming PC and all of a sudden you think professional's should value your opinion.
    If you had a job I bet you'd demand administrative access to your workstation so you could install and configure it however you want because who needs tech support?
    In a corporate environment, you're the guy IT hates to visit.

    In your tiny little bubble you probably think "support" is just warranty and hand holding someone how to setup and use their computer.
    The school has to manage their internal network, possibly VPN, shared printing and file systems, licensing, application configuration and countless other components which enable them to deliver education through their chosen platform. They need to deliver these services as quickly and reliably as possible so that students have minimum disruptions to classes. It is simply easier to deliver when you are only working with a single platform. You might think support is worthless, but how much is every class your sister misses due to computer issues worth to you and your family?

    And in before you play the iSheep card, I manage tens of thousands of computers and I've been pushing to get Mac's off our network for years, but not for any of the reasons you've raised.

    • -8

      u should read this thread again. the main arguments i was responding to were about "superior build quality", "the apple experience", "stores to walk into for virus removal and milk/oil spill clean ups (i.e. the so called support)", basically the useless things most people dont care about, not a single practical point mentioned. i dont think professionals should value my opinion, not one person before u and piratepete1911 said anything useful and just spammed the same old apple fanboy comments, maybe someone did but i didnt read all comments mainly responded to the aggressive hardcore fans.

    • +3

      Lo.. I can so relate to this post. I hate Mac's at work!!
      Can't believe people are not mentioning re-sale value, Mac Books really hold their own compared to all other brands.

      Disclaimer, I am a windows user and don't use a Mac personally. But I insist my entire family use Macbooks, as I work in IT also and do not want to support their crap at home.

  • +2

    I love Mac laptops because the build quality & OS is much better than any PC laptop I've owned and it seamlessly talks to my iPhone which is great.

    That said, it does take a hit in terms of specs. So it depends whether you value UX more or specs more. I personally love using my Macbook Pro more than my Lenovo Y50, despite the latter having better specs.

    Desktops on the other hand I would steer clear of Mac desktops and lean towards a more powerful PC rig.

    Should students be using expensive Macs? Probably not.

  • +4

    Eh, I've had my Macbook since 2012 and although the battery is a bit dodgy it still runs fine. Whereas over the years the other laptop brands have only lasted 2 years before slowing down drastically or components failing.

    • +2

      Got my 15" Macbook Pro around this time when they were under $2000. Still holds up today never had any issues

    • +2

      This guy is too hung up on "Specs" that he thinks "Core i3" or "Core i5" from 3 years ago are unusable.

      • 2 cores is trash man. Amd is making 8 cores 16 threads the standard even 4 has been the standard for a long time

        • not really fair to compare desktop with laptops, my OP wasnt supposed to be taken too seriously. but $1699 for a 2 core is just ridiculous.

      • -1

        they are unusable for anything other than typical office work, any slightly taxing load will present issues. i guess u could argue students dont need taxing things, but im sure even with all that bundled software its still no where near $1699.

        • Unusable huh? 🤔

          Continues working in Photoshop, Programming IDE, with my 100 Chrome tabs on my Macbook Pro that I also use to occasionally play Cities Skyline

        • What workloads do you think will max out a dual core i5? What issues exactly does it present? Do you know this from experience or did you read a specsheet somewhere or see it on youtube?

          Here's some specs for you, the 2 core i5 in the Macbook air costs more direct from intel than a comparable quad core

          i5 - 8210Y Recommended Customer Price $281.00 - $393.00
          https://ark.intel.com/content/www/us/en/ark/products/189912/…

          i5 - 8250U Recommended Customer Price $297.00
          https://ark.intel.com/content/www/us/en/ark/products/124967/…

          The 7W processor is passively cooled, uses less power so gives better battery life.
          Single threaded performance is on-par or better in some uses cases than the quad core.
          You see it as a cost cutting (and you'd be wrong), Apple consider it a design choice.

          Its designed to be an ultra portable, day to day usage device with exceptional battery life. If you want a 4k gaming beast then go buy one. It won't weigh 1.2kg's and it won't last 12 hours.

          At that price I'd personally get a XPS13 or Surface, but its far from the highway robbery you claim it to be.

          • @dny: so why didnt apple use the 8250u? https://www.pcworld.com/article/3318677/apple-macbook-air-ge…, clearly its way faster multi and price isnt the issue here.

            is it because of the power consumption? kinda weird intel would price the dual core this way.

            • +2

              @Gerry H:

              but $1699 for a 2 core is just ridiculous.

              Price clearly seems to be the issue. I'm sure if the Air was ~$1000 you wouldn't be as angry as you are.

              I've already give you several reasons why they'd choose to go with the 8210Y over the 8250U but seeing as you missed them the first time I'll go over it again for you.

              • It's a 7W chip vs a 15W chip. It runs cooler, uses less power. Allows for a fanless design and higher advertised battery life
              • Single threaded performance more or less the same as the quad core. I'm not going to to start a single vs multithread discussion here, but multithreaded performance isn't the be all end all.
              • It's a physically smaller chip, allows for a smaller, thinner chassis

              I'm not an Apple designer so I can't go into detail as to why they chose to go with 1 chip over the other, but I can almost guarantee you that it wasn't to to cut costs and put last years chips into this years laptops.

              • @dny: thank you for clarifying… ur one of the few posters itt against me who actually reasons.

    • lol do u even think before u post… components failing in non apple brands. did u know apple use the same components as other brands? and slowing down, yea thats a battery issue, im sure apple has better battery longevity.

  • For that price I'd get a Surface Pro. Total rip off.

  • apple owns schools.
    the government owns schools.

    so, apple owns government?

    • Apple has the government in their pockets with the contracts and tax avoidance.

      Upvoted Gammmatsunami below

    • Government owns us so you do the math.

  • +3

    If the school requires them they should have to provide them

    • Does noone here remember the debacle when the government started providing crappy netbooks to all students?… and then the headaches it caused, and every kid trying to circumvent/break/destroy the laptops?

      Whilst I don't disagree with the notion that if something is required (especially in a government school) then maybe they should be provided, on the other hand, I don't think people will value the device if they didn't buy it themselves. It's not like an office environment where your job is threatened if you deliberately abuse company assets… these are kids in school. Whilst many will do the right thing, there will be a lot who will try to exploit whatever they can.

  • -6

    love all the apple fans ganging up on me. just hilarious, exactly the same as religious dogmas. its quite easy to tell its just the same few people constantly negging me and replying with strawman arguments, i can say names but mods will ban me for "personal attack". amazing how dedicated u guys are to defending apple, if our soldiers had the same dedication no country will dare screw with us.

    • +2

      Look in a mirror mate.

      • -1

        i have, i see a ladies man

        • +1

          That's a new one - non-Apple users are ladies men now? Mate, we should call you Ronald cos you're acting like a clown.

          • -4

            @ThithLord: wow… just wow… i dont know what made u think i meant non apple users are ladies men, cannot grasp how stupid this comment this. but it doesnt surprise me that u and ur crowd continue to use strawman. oh i've read some of ur comments in my other thread and other people's threads, from ur tone i know ur type all too well, i wont be saying anything ofc because of "personal attack". met plenty of u online but not so much in real life, guess people like u tend to congregate online.

            btw out of negs? should call upon ur other buddies to neg me. i know u all want a piece of me to feel better about urselves.

    • +1

      Ok boomer

    • +1

      What did you expect when you posted here? A pat on the back? If today I was to post some crap about other computer brands (Dell/Asus/HP/Lenovo…etc), I'm sure 'll get a bunch of people ganging up on me saying how great they are. Everyone is entitled to their opinion express them on here, that's why this is called a forum.

      I don't love or hate Apple. But you asked for it when you posted on the Ozbargain. It always goes both ways. Just move on and spend your time on better things.

  • +2

    It's simple. Macbook don't stuff up a quarter as much as Windows computers do. This means less down time on the student and less management from the school needed. School saves money on staffing and the student doesn't need to spend time stuffing around with their computer trying to get it to work. My Macbook is 2011 and after a ram upgrade and SSD upgrade it's going on very strong, no issues at all.

  • +1

    You're not looking at the whole picture when it comes to Apple pricing.

    For consumers, the following are factored into the price of Apple products:

    • Service on purchase: Some value this, I like others who know what they're doing do not

    • Service during warranty period: With Apple you can walk into a store, get service/repairs and speak to the person responsible for the repair/service.

    For other brands: You probably call JB hifi who says call ACER/ASUS/HP etc who says call JB HiFi. JB Hifi then take the laptop and 'send it away'. How long? Who knows could be a week, a month etc.

    • Service outside warranty period: Still get free service, with repairs at cost. Even though the repairs can be at cost, the parts are often kept in inventory for quite old models which means repairs can be turned around as soon as same day. Sometimes solutions that fix the problem are provided at no cost.

    For other brands: Sure we can service this A234-B33df-00001 model which was end of life 3.5 years ago, but the part is so old we have to source it from interstate and it will take 8 weeks and cost a large % of original purchase cost of device. (Translation: Go buy a new device).

    Apple provides a lot of commercial level services to businesses (schools) which provide a lot of value through convenience etc like they do for end-user consumers.


    Bottom line, is Apple expensive? Yes.

    But people also value service, convenience and support. You must factor these into your value equation before you write off Apple as an option.

    Dell is another good example of this. A premium is charged on their products and people happily pay it because their service is renowned for being leaps and bounds beyond their competitors. Dell monitor broke? Quick call and a replacement is at your door next day. Other brands? Not as good.


    I personally don't put much weight to the value-add that is factored into apple prices and I personally think they are exuberantly expensive. But the vast majority of the population puts significant value on the convenience that Apple focuses on which is why the brand is so successful and appealing to the masses.

    You are a minority who's values don't align with the masses which means your opinion doesn't really count for much, sorry mate!

  • -2

    Not to offend anyone here but Apple depends upon People's money, gullibility and stupidity to buy their products, if your sister's school needs MacBook, it needs a macbook, you can't convince them otherwise. Just buy a refurbished or a used one.

    • +3

      Resale value.
      In 12 months, try and sell that ASUS\Lenovo\Dell for a decent amount.

      • isnt that because apple product never go on sale much? i dont know how the 2nd hand market works, i think if items go on massive sales then the people who bought them cheap will let them go for a much lower price, this then drags down the price of all other bough-at-launch-price sales. i might well be wrong here some business major will need to correct me.

        • +1

          End of the day it's what a buyer will pay.
          What would make you pay top $ for a second hard item (Car\Phone\Laptop), many factors;
          - Original Purchase Price (yes absolutely, but other high-end laptops also don't go on sale, yet are heavily discounted second hand)
          - Popularity and Marketing (absolutely also a factor)
          - Perceived build quality (yes)
          - Supportability \ Compatibility (yes) I have written my own software, and let me tell you getting something to work in an Apple Ecosystem has quite a few hurdles, but when it works it works. Getting that same software to work across all brands of Windows Laptops. Damn I couldn't begin to explain the support requests, that come from all sorts of unknown drivers, incompatible bios, firmware.

          I personally think Apple products are far too expensive second hand, and not worth it. But when buying an expensive product car or otherwise, re-sale is an item I consider. (Not always the deciding factor, but certainly up there).

          • @UltimateAI: ok so i guess its many factors here, just as i thought, pricing in free markets with lots of different competing parties is far too complex to discuss for an ozb thread.

        • +1

          isnt that because apple product never go on sale much?

          No, it's because they retain their value. They receive updates, for no additional charge. They receive the latest supported OSX for years and years.

    • Your comment is on the 4th page of this thread - how about you read every single comment explaining why Apple are a superior choice? Yeah? Or continue on bleeting out the same, tired cliches that Apple haters are known for.

      • -4

        out of negs!!! are u patient enough to wait for recharge?

        probably gonna be train negging everyday until the 30 day mark, LOL, ur type really

        • +1

          You're the type to post such a dumba$$ thread and get absolutely annihilated in it, and still be such a smug turkey.

          • -1

            @ThithLord: annihilated… my god, i dont even know what to say, not a single relevant comment. all i see are a bunch of hardcore apple fans continuously attacking anyone posting anything negative about apple, ignoring all reason and spamming the same old tiring "support, build quality, apple experience", and thinking they've "won" on any front. people with similar views to me are just afraid to say anything due to the extremely tight mods on here, anything negative is in danger of ban hammer.

            u in particular have taken things very personal, u want to attack me personally (not surprising after reading ur comments in my other thread and elsewhere), do u want to take this somewhere else? we can do this for real over discord, but not on this site.

            oh did ur negs recharge? please dont lie. please tell me u did so everyone else can see the cheap shots ur resorting to.

          • -7

            @ThithLord: love the negs, probably not coming from u on my last comment. whoever is doing it, dont take cheap shots in the dark, come out into the open and face me like a man.

            • +1

              @Gerry H: They're all me, mate - I'm an OzB super user so I get to use all my negs on one comment, when they're worthy. S'why your comment is on -5

              • -2

                @ThithLord: hahaha very funny. guess ur gonna dodge my invitation to do this off this site. reminds me of noobs trash talking, then when i ask for 1v1 they dodge. and im not even good in any games i play lmfao.

                at least ur presenting urself in the open. hate it when mosquitoes bite me in the dark on hot nights, but if i have a light and catch them in action on my arms, u know what happens.

  • +3

    The issue isn't Macbook vs Windows. It's Macbook vs every other device type, windows version, driver versions under the sun. It's not even a case of being pro Macbook, it's picking a particular device type and designing your ecosystem around it.

    You lock down your requirements to a single OS/device type, you have a much easier time supporting it in a BYOD environment.

    You open it to any old laptop. It could be Windows 7 (Or Vista) and apps aren't compatible. It could be Windows Home, where Windows Pro is needed for Domain connection (just talking hypothetical). You open yourself up to every laptop, you've got tens of thousands of different combinations of software (custom and OS baked) settings and interference that could stop apps or other bits and pieces from working.

    I can see it now… Johnny couldn't complete his homework as the app kept crashing, we got School tech support to look at it but they couldn't work out the device drivers causing issues and they weren't able to resolve it. Johnny and half the class get a free pass on homework as they couldn't get it to work on their devices. Even down to how work might be stored (I don't know how BYOD environments work in school's exactly). If you choose iCloud, everyone has their documents for school saved there. A single cloud service that you need to be knowledgeable on, and makes it easy to ensure everyone has backups turned on. No excuses about losing homework if you have daily cloud backups turned on and accessible from any new device should the one they're using pack up.

    Disclaimer: I don't use macs, I've got a MSI windows laptop

    • +2

      Also, your argument on specs is right. They are far less spec'd, but you're quoting use cases that the school has no concern about, and ones that they certainly shouldn't have any care for.

      These school devices won't be used for gaming. They'll be used to connect to cloud services, word processing, web content research etc. The spec's on the Macbooks are more than enough to handle the tasks they're needed for. That's the schools only concern, they don't care that they might want to use the device for gaming outside of school.

      How does Apple get away with it? They sell an experience. And it's an experience that their users are clearly very happy with, and one that they'll keep paying for year in year out. They've done an excellent job in selling themselves to people with a big focus on the privacy of their users. Other manufacturers/providers provide cheaper software (Android etc.) at a different expense, your privacy. They might not tie your every action back to your exact identity to third parties, but they leverage that data to squeeze money out of you in other ways. i.e. selling that data to third parties to target you with ads/marketing that you're much more interested in, that's really only the beginning…

      • Dare I say Apple have also done an excellent job of marketing themselves and their devices in a way which makes (some) people want to use them.

        Don't get me wrong, I use Windows all the time and don't even have a Mac myself anymore, but I always felt that when I use an Apple product, I'm enjoying the experience as opposed to it being just a tool. I can't quite explain it more rationally than this, but even when I have a choice between sending an email on my work laptop vs replying on my iPad Pro, there's something more 'fun' about using the iPad. I suspect this experience/feeling is something which also helps engage with students too (but that's just my anecdotal experience).

  • Apple doesn't need to compete or to innovate or to provide good value for money; people are so desperate to be "cool" and increase their social status, that they will purchase anything that is Apple branded. Absolutely pathetic middle class sheeple.

  • -1

    This sounds like one of those android vs Apple threads. Haters are gonna hate. Everyone can’t just agree to disagree and move on? Time to call in the mods.

  • Why do ppl drive the cheapest bmw car over the best kia when Kia iis two times cheaper to buy, service and come with more warranty? More reliable, better rep, better resale and more prestigious perhaps? It’s the same with Apple. It’s not good the spec is, it’s how well it integrates with the os and the whole eco system.

    • -2

      unlike with your bmw vs kia comparison, the components inside are the same. The only difference is the software. That's not worth $1000.

      • The hardware design is also important (not disagreeing with what your saying, some windows laptops are well designed)

        • +1

          yeah well I don't think you're going to be able to convince me that an Apple engineered monitor stand is worth $1000 USD + tax. They charge that much because they can. Their users are trapped in an eco system they will never be able to get themselves out of due to sunken cost fallacy, and they know it.

          • @lostn: Some apple stuff is reasonably priced taking into account the premium for all the other benefits or features beyond the hardware cost.

            That monitor stand is not one of these. That was just a cash grab.

  • you're paying for the brand

  • How do apple get away with no headphone Jack?

    Oh wait.. Because it's apple

    Apple do not get away with stuff. Other companies get away with stuff (at least temporarily), by not keeping up with Apple

    / bit of sarcasm but with an element of truth

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