This isn’t listed as a deal on Amazon, so looks to be new pricing (at least for the time being). No issues price matching at Bunnings if you’re looking for a few LIFX Mini globes in both B22 and E27 varieties. Note that it’s limited to warm white.
LIFX Mini Warm White (E27 and B22) $19 Each + Delivery ($0 with Prime / $39 Spend) @ Amazon AU ($17.10 Price Beat at Bunnings)
Price History at CamelCamelCamel.