Just got this email - I think it's targeted.
Terms and Conditions
Offer valid on purchases from shop.coles.com.au for new customers only when you spend $100 or more in one transaction, after savings and discounts and excludes smoking & tobacco products. Offer only applies to your first shop with Coles Online. 4,000 BONUS POINTS will only be applied on your first purchase when you shop, enter your flybuys barcode number and place your order between Sat 2 May and Fri 15 May 2020. No rainchecks. Normal delivery conditions apply, free delivery excludes remote deliveries.