Bought 10 of these myself and, my friends and family for the coming summer. These are usually $54 but due to promotion it's coming out as $0 for me.
Even if you don't use the fan , the cushion is firm enough for long drives and for savings car seats.
It's says 70% off but if you put it in cart and checkout it's $0.
I guess nothing to loose here
Update: deal taken down in less than a minute after I posted. So there is definitely something going on. Store reps watching over these deals like eagles.
If you see, I created a forum post last year regarding this very issue.
I can urge mods to find out the accounts of store reps and block them otherwise no point of this website