What's Required: Nothing; This product works out of the box with the free Philips Hue Bluetooth app; Simply plug in any non-connected light to your new smart plug and connect to the Bluetooth app for in room control
Get Started In No Time: With no complex installation required you can start controlling non-connected Lights straight out of the box; Discover the easiest way to control your smart lights
Turn non-smart Lights smart: Turn non-connected plug-in Lights smart with the Philips Hue smart plug; Expand your Hue ecosystem and start controlling non-connected products with your voice or smart device
Control Smart Plug With Your Voice: Works with all Echo smart speakers or displays and Google Nest devices for hands-free voice control (Philips Hue Bridge (sold separately) is required for Echo 1st Gen and Echo Dot 1st Gen)
Unlock your homes full potential: Add a Philips Hue bridge (sold separately) to your cart and unlock full home control, either when you’re home or away
This is the cheapest I have seen this for.