Releases July 16th. Limited edition Joycon - I'd expect this would end up pretty pricey second hand. Though it's RRP here.
$69 if you trade in old Joy Cons.
EDIT: Turns out it doesn't say "limited edition". I'd be surprised if it wasn't, but I could be wrong here.
EDIT 2: EB Games' Twitter Page does note there are limited quantities, and this is online only.