Probably targeted. Just received an email from Kogan Money with the heading "shop now, pay in instalments at Kogan.com on your Kogan Money credit card" and in it is a voucher code to get $30 off for $100+ spends on Kogan. I've successfully applied it to my account and it says:
$30 Citi Spend & Get
Limit one per order.
Applicable only on orders above $100.00.
Cannot be used in conjunction with other Kogan.com credits.
Not sure if you have to do the whole instalment thing at all?
1. To be eligible to receive a $30 discount at kogan.com you must have a kogan.com account, redeem your discount by entering your eVoucher code and make a purchase of $100 or more on eligible purchases at kogan.com using your Kogan credit card by 11.59pm AEST 09 AUG 2021 . An eligible purchase is a purchase made at kogan.com. Your eVoucher code may not be re-used, even in the event that you change your order. The discount is not redeemable for cash and no refunds will be offered. Only one discount per order may be used.