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Coles Is Offering Diggers and Family Members 10% off This Easter

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Coles has an offer of 10% savings for Australian soldiers and their families. Seen it in the newspaper posted on the wall at Coles yesterday in Qld. I think its nationwide. I asked a staff member about the promo but they weren't even aware of it until i showed them the newspaper ad. I think you simply need to show your ADF ID at the check out if you are serving, returned or even if you are retired. its a pitty that you can not also get 10% off on gift cards and alcohol. If anyone can confirm that it works with expired Australian Defence personnel ID cards too that would be great?

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  • +1

    Coles posted yesterday on their facebook page: https://www.facebook.com/coles

    "Special Alert: From today until Monday we have 10% off for all serving, returned & retired Diggers and their families (simply present your Defence ID at the checkout)! We’re thinking of all our Diggers away from their families this Easter & those doing it tough."

    Coles added more info under the above facebook post:

    "Defence Force Passes, Veteran Affairs Cards (Gold, White or Orange) and RSL Membership Cards will all be accepted. If you have another form of ID, speak to the store manager and they should be able to assist."

  • +2

    It was in The Hun (Victoria) yesterday so I'd say it's nationwide. I'm looking forward to the blank face of some 15yo when I produce the ID card tomorrow. Nice of Coles, would be even nicer at Xmas (hint!) because that's the real time when it sucks to be overseas.

  • +1

    Wow very good marketing! I would have to say this is ingenious by Coles…would be even better on Anzac day. Now woolies would just seem insincere if they copied it!

    (Not that I don't think its great for the diggers, but from a marketing standpoint this is very smart)

  • So, how exactly do they differentiate between ADF members and Defence civilians?

    I'm on holiday and left my Defence pass back at home anyway, so I guess it doesn't really matter.

    • Do civis get a rank-substitute on the Defence ID? I've never paid attention to non-enlisted ID's

  • +3

    They should always get a discount.

  • +1

    This is great of coles. +ve from me.

  • It should always be the same for all ADF personnel for this as well as host of other services.

  • -1

    What about the families around Australia doing it tough? 10% for them too?

    • +1

      all those single mums with 10 kids to different fathers …so tough.

  • civilian defence engineers don't qualify… damn

  • +1 for doing this - Props to Coles!

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