½ Price Sealord Australian Hoki Sourdough Crumb Wild Caught Fillets 300g $4.50 @ Woolworths

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morse on 24/05/2023 - 07:18 woolworths.com.au (1183 clicks)
Last edited 24/05/2023 - 11:30 by 1 other user

These are one of the better frozen crumbed fish available. It’s two thick pieces per box. 65% fish as opposed to 50% found in a lot of brands and it specifies that it’s hoki. These make for a quick and easy air fryer dinner, with salad or veggies.

Only the sourdough crumb variety are 1/2 price, not others in the same range. I think they must be clearing this variety hence not in the catalogue
https://www.ozbargain.com.au/node/776540

Not available in all stores but plenty of stock around according to the stock checker.

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Woolworths

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  illusion99 on 24/05/2023 - 08:33

  +1

  First in with the “this should be normal price. It’s a scam” usual comment

  • 

    R00D on 24/05/2023 - 13:04

    They're just trying to justify their Dominos, Maccas, KFC, HJs, etc, decisions…

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  Dirk36 on 24/05/2023 - 08:38

  Saw saddle tail snapper for $7 a kilo last night in Coles was like wow!

  • 

    jwsc on 24/05/2023 - 09:43

    +1

    is that a good wow or a omfg that's expensive wow?
    genuine question, new to buying my own groceries lol

    • 

      Xastros on 24/05/2023 - 10:04

      Good wow. It's cheap.

    • 

      ccir on 24/05/2023 - 17:23

      WA Saddletail Snapper usual prices are $15-20 whole fish, $35-50 fillets per kg

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    nubzy on 24/05/2023 - 10:08

    I saw yellowfin tuna fresh steaks in Woolworths for $10 a kilo the other week

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  Jessie Ryder on 24/05/2023 - 09:06

  What is the stock checker?

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    morse on 24/05/2023 - 09:12

    +1

    On each product on the website underneath there’s a button that says ‘check stock in our stores’ allow location or put in a postcode and it will show closest stores with stock

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  askvictor on 24/05/2023 - 10:00

  +3

  Getting increasingly hard to find Australian frozen fish. And half the time, it's caught in Australia, sent to China for processing, then sent back. Which is just wild that the economics of this stack up. This one is caught in Australia but processed in NZ, which isn't as bad, but still.

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    pizzaguy on 24/05/2023 - 14:09

    Which is just wild that the economics of this stack up.

    Sheer essence of a wealthy country practising some irresponsible capitalism.

  • 

    g2420hd on 25/05/2023 - 05:39

    I remember 10-15 years ago it was sometimes cheaper for cargo ship freights to go from Melbourne to Perth via China than from Melbourne to Perth direct.

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    indemnity on 25/05/2023 - 12:25

    This NZ product is also a labelling nightmare.

    You may be picturing some quaint father and son fishing vessel off the coast. It's not that.

    The Korean and Chinese deep sea fishing fleet is gigantic. Usually based in the Atlantic. They stay out at sea for months, freeze the fish on the boat and return to China for primary processing. Whole fish -> fillets.

    The processed fish is sent to NZ for re-processing. Slicing, crumbing, par-frying.

    It's all possible because frozen fish can be shipped on boats really really cheaply. It costs less to transport from China to Aus port than from supermarket to your house.

    Because of Aus/NZ rules about labelling, if X% of the product cost is in country, they can apply the made/processed/packaged labels.

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      morse on 25/05/2023 - 17:39

      You’re correct in the most part but I thought Sealord was one of the brands that actually catches and processes directly in NZ and NZ waters https://www.sealord.com/sustainability/fishing-practices/

      Of course locally caught bought straight from a coop or similar is the best way to go, but I must admit using frozen products for convenience.