Possibly targeted, but if it's available for you then I think this is a decent deal. Especially good considering the recent promotion on fuel at Shell Coles Express. You can bump up the savings to 22¢/L, while getting 25% off your servo shop with this deal.
The '50 points per $1' offer is available when you spend a minimum of $1 on in-store items in a single transaction at Coles Express between Mon 6 Nov and Wed 29 Nov 2023. 50 points will be applied per dollar spent during the dates specified on your first transaction where you have met the minimum spend criteria. This offer is redeemable once over the campaign period. To qualify you must activate this offer before shopping in-store and present your Flybuys card at the time of purchase. You have specifically been selected for this offer and it's not transferable. Points awarded after savings and discounts. Sandwich range varies between stores. 'In-store' items exclude fuel, tobacco and tobacco-related products, gift cards, iTunes cards, mobile phone, recharge, calling Cards, AdBlue®, trailer hire, lottery (Qualifying Purchase) and car wash services. Points collected from this promotion will appear in qualifying members accounts no later than 4 weeks after the promotion ends. This offer has been sent to you by Flybuys. Flybuys' privacy policy applies. Standard Flybuys terms and conditions apply and are available at flybuys.com.au.
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Does this apply to fuel though?
In-store' items exclude fuel, tobacco and tobacco-related products, gift cards, iTunes cards, mobile phone, recharge, calling Cards, AdBlue®, trailer hire, lottery (Qualifying Purchase) and car wash services.
How are you getting 22c off per L?