The votes are in, the consensus is that this is regular pricing, NOT a deal
Add $35 for shipping to the below prices.
A1 with AMS plus 'free gift' (RRP $899)
$749 here
A1 without AMS plus 'free gift' (RRP $639) $499 here
As best as I can work out, the 'free gift' is an upgraded heatbed cable Free gift is apparently a small DIY clock, boat, etc. kit worth around $10
From the website - The upgraded heatbed cable features Kevlar reinforcement, thicker insulation, softer copper, optimized wire winding interval, Nylon sleeving and an extended strain relief.
$795 @ Amazon here with free shipping, if you prefer.
I don't know anything about about 3D printing but I like the model name ;-), this brand seems to be moderately popular and this appears to be a deal.
Isn't this the normal price? Also, the gift is likely the parts to complete one if their kit projects.