Sydney-Based 'Vow' Is The First Lab-Grown Meat Manufacturer Approved to Launch in Australia

I came across this via The Verge

Australia’s first cultured meat is… quail?

Sydney-based Vow is the first lab-grown meat manufacturer approved to launch Down Under. Vow, which has sold its meat under the Forged brand in Singapore since last year, offers quail foie gras and pâté, plus a quail-based candle you can dip food into as it melts.

They say they “craft entirely new, never before seen (or eaten) meats,” which is certainly one way to get around how hard it is to make a lab-grown steak.


Original Announcement from Vow (June 18, 2025): Made in Sydney, Now on Menu in Australia

A note from the Forged team

Forged was born in Sydney – imagined, tested, and crafted by a team who cares deeply about food. Until now, you could only find it on menus in Singapore. But with cultured meat now approved here in Australia, we’re proud to share it at home for the very first time.

We’re starting small – with a handful of thoughtful chefs across Sydney and Melbourne. These are people who care not just about how food tastes, but how it’s made. And they’ve chosen to be among the first to serve something entirely new: cultured Japanese quail.

This is a moment we’ve worked towards for years – not just for our team, but for everyone who believes in what food can be. Something exciting. Imaginative. Full of flavour and possibility.

We know cultured meat is new here. And with anything new, there’s a sense of curiosity – of not quite knowing what to expect.

That’s why this isn’t just a launch – it’s an invitation. To experience something different. Something crafted with care. Something worth discovering.

Because Forged isn’t about replacing what we know. It’s about creating something original – an entirely new experience of meat that opens up new possibilities for chefs and diners alike. New flavours. New textures. New ideas about what meat can be.

We make it here in Sydney with care and intention, working closely with chefs to craft foods that feel exciting, surprising, and just a little indulgent – the kind of bite that lingers long after you’ve had it.

In the coming weeks, you’ll start to see Forged appear in kitchens across the country – from intimate wine bars to iconic dining rooms. But for now, we just want to say thank you. For being curious. For being open. For pulling up a seat, even when you don’t quite know what to expect.

This is just the beginning – and we’re so glad to be starting here, with you.

– The Forged team


In the near future, if you come across one or more Vow-produced 'Forged' items (e.g. Foie Gras, Whipped Pâté) being offered on a menu when drinking/dining out somewhere in Australia …

Poll Options

  • 8
    Yes - I want to sample a 'Forged' food-based menu item at the first opportunity
  • 2
    Maybe - I need more info/other people's reviews before I consider trying 'Forged' food
  • 20
    Maybe - I'll try but only if it is reasonably/affordably priced for my dining out budget
  • 38
    No - I don't want to try any 'Forged' food items (regardless of pricing)

Comments

  • +3

    The type of places I can occasionally afford to eat out at don't offer things like foie gras and pate so I'm not going to come across it any time soon.

    • +2

      Yeah, I don't dine out and rarely eat those two products so I can't say it applies for me…. But its good a local company is on it…

      • +4

        Only on my Royale with cheese.

        • Do not say so. If you (you: not necessarily you, plural you) eat Mac, hangry plastic junk food, you eat this, as well.
          Soon you (plural you) would post 'forged meat' deals here.
          e.g. " $5 1 Kg Delicious Forged meat 4-pack ATL delivered with 50% cashback".

    • +1

      Wonder how long until we see a lab grown meat hungry jacks whoppper offering

      • +1

        So long as it comes with a Soylent Green shake.

        • +1

          SOYLENT GREEN IS PEOP-

          gets tackled by secret police

  • -2

    You vill eat ze faux meat, lab grown cancer immortalized cells"

    sounds a whole lot better than

    You vill eat ze bugs

    Doesn't it? /s

    See more: Foot in the door technique

    See more: Operant conditioning: Nudge theory

    See more: C40 Cities (including Sydney and Melbourne) The Future of Urban Consumption in a 1.5 degree World Section 6.4.1 Table 3 (report page 78, pdf page 40)…

    "Ambitious Target in 2030 0kg meat consumption"

  • +1

    Lab-grown meat is the final frontier for the food industry.

    We'll be able to produce meat without millions of hectares of deforestation, wiping out habitat for native animals, polluting rivers, causing soil erosion, and sediment runoff destroying marine and coral systems.

    And without keeping trillions of animals locked in horrible, uncomfortable cells for their entire lives.

    Of course there will be resistance from traditionalists who prefer to wipe out our remaining wilderness and wildlife for a "proper steak", but eventually we will get there.

    • @ForkSnorter “We'll be able to produce meat without millions of hectares of deforestation, wiping out habitat for native animals, polluting rivers, causing soil erosion, and sediment runoff destroying marine and coral systems.” We’ll eventually destroy it all anyway to clear it for housing for the human population that will never stop growing.

      • -1

        And wind farms.

        And the other guy kept forgetting the quotation marks: 'meat'.

        • Land occupied by solar and wind farms in Australia is approximately 0.4% of the land taken up for cattle farming.

          And wind turbines only actually use approximately 1% of the land they occupy. The remaining 99% can be shared use, i.e. can still be used for farming.

          This means the actual land used up by wind turbines is currently less than 0.004% of the land used up by cattle farming.

          In other words, beef farming currently uses 25 thousand times more land than wind turbines.

          • @ForkSnorter: OK , great comparison, so how much electricity do cows make, and how much quality meat do wind turbines produce?

            But it aint just farmland begin trashed to appease the weather gods:

            Lotus Creek Wind Farm (Central QLD)

            Approved revised project will clear approximately 341 ha of koala habitat and 310 ha of old-growth forest for turbine pads and access infrastructure
            rainforestreserves.org.au
            masterresource.org
            .

            Originally proposed on a ~3,045 ha forested area, with 345 ha confirmed as critical habitat cleared
            rainforestreserves.org.au
            rainforestreserves.org.au
            .

            Great Dividing Range (Queensland region)

            Around 4,000 turbines are planned along the range, requiring some 3,736 km of haul roads, fragmenting high‑biodiversity forests and bulldozing critical habitats

            Chalumbin / Wooroora Wind Farm (Far North QLD)

            Conservation groups estimate over 1,000 ha of native vegetation would be cleared if built (initial plan proposed 85 turbines)
            theguardian.com
            rainforestreserves.org.au
            .

            Atherton Tablelands cluster (FNQ)

            Multiple developments (Mt Emerald, Kaban, Windy Hill, Chalumbin, etc.) are cumulatively clearing thousands of acres of remnant forests
            rainforestreserves.org.au
            rainforestreserves.org.au
            .

            etc etc.

          • -1

            @ForkSnorter:

            the remaining 99% can be shared use

            Even the roads cut through pristine world heritage forests built only for the purpose of moving giant earthmoving (i.e. natural ecosystem destructive) equipment and concrete trucks (concrete is very greenhouse friendly, right?) and the PFAS coated turbine parts (very environmentally friendly!) to the wind turbine sites?

            • -1

              @tenpercent: Would you say your description is an unbiased view that accurately characterizes most wind farms in Australia?

              Nearly all wind farms in Australia are in unforested, non-rainforest areas. They are almost exclusively built on cleared, previously developed, or lightly vegetated land, not in tropical or temperate rainforest zones.

              For example:
              South Australia (e.g. Hallett, Snowtown) – Open farmland and ridges.
              Victoria (e.g. Macarthur, Mortlake) – Farmland, grassy plains, and some hilly areas.
              NSW and WA – Also mostly in rural, cleared farmland or ridgelines, not forest.
              Some coastal or highland areas with sparse vegetation or existing agricultural use.

              Here are some photos of the Stockyard Hill Wind Farm, currently the largest wind farm in Australia. It is built on private, cleared farmland.

              This is the Coopers Gap Wind Farm, currently the 2nd largest wind farm in Australia. The area is mostly cleared, cattle-grazing country in QLD.

              The Macarthur wind farm, which is the 3rd largest in Australia, is built on freehold agricultural land.

              But all these will be overtaken by the Macintyre wind farm project, which will be the largest onshore wind farm in the southern hemisphere. Built on rocky grazing land in outback QLD.
              https://www.theguardian.com/australia-news/article/2024/may/…

              • @ForkSnorter:

                Would you say your description is an unbiased view that accurately characterizes most wind farms in Australia?

                I would say my description did not attempt to characterise most wind farms in Australia. Although to a large extent it does.

                Aspects of environmental hypocrisy in my original description which still apply to the less bad project examples you gave:

                1. They all use concrete. Lots and lots and lots and lots of incredibly energy and greenhouse gas intensive concrete to keep the wind turbines standing.
                2. They all use PFAS coatings on the blades that gradually washes away and contaminates the surrounding environment (natural and/or built). Mmmm PFAS loaded milk and veggies.
                3. They all impact native wildlife (while the impacts may be less severe than clearfelling pristine forests, of course, various birds will almost certainly be affected by these towering bird mincers in the sky).
    • Final frontier? Maybe, but it will be mid to late 2040s before it’s on the regular menu. Plenty of water and lab broth to go under the bridge before then.

    • Of course there will be resistance from traditionalists who prefer to wipe out our remaining wilderness and wildlife for a "proper steak", but eventually we will get there.

      And most of them would eat it well-done with tomato sauce and say it's delicious.

    • -1

      Finally the meat industry is catching up, we have been genetically engineering plants and vegetables for many years, unfortunately the genetically engineered vegetables do still cause "millions of hectares of deforestation, wiping out habitat for native animals, polluting rivers, causing soil erosion" etc.
      But crop yields are far greater and less land to feed more. There are many success stories in this space.

    • I thought the final frontier was Soylent Green

      • Maybe the final frontier will be to genetically engineer humans to photosynthesise our energy needs. Solar powered humans.

        • Saw a t-shirt once that had a slogan printed on it saying something about bald people being solar powered sex machines.

    • I just want to know from where you buy your meat?

      You refer to cattle farms and locked in horrible, uncomfortable tiny cells for their entire lives…

      And that's just the part of your post I can be bothered challenging.

  • Yep, the cheaper the better.

    • lols not even. I tried some 'cheap' supermarket meat the other day, bad choice can only imagine what the 3D printed stuff is like. (My butcher didn't have what I wanted on the day)

      "Once the desired tissue mass is grown (taking 2–8 weeks, depending on the product), the cells are harvested from the bioreactor. The tissue is texturized (e.g., mixed, heated, or extruded) to achieve the final form, such as a whipped pâté for Forged Parfait or a foie gras-like Forged Gras."

      Sounds healthy and delicious!

  • +2

    Is this for vegans as no animals were harmed in making it?

    • No, they take cells from animals then grow them in a bioreactor.

      Though the claim is that the harvesting procedure is minimally invasive. I don't know what they do with the animals afterwards.

      • +3

        No, they take cells from animals then grow them in a bioreactor.

        What if they take cells from an animal that just died of old age?

        Then no animal would have been harmed as it was already dead?

      • I can see a down stream income from the IVF industry

  • +4

    I Vow never to eat it.

  • Can they grow "Soylent Green" in the lab? Asking for a friend.

    • Yeah they just need a few cells from your pillowcase….

  • Can they add fat to the meat? That adds so much flavour and texture.

  • -3

    Should be illegal.

  • We should be eating the rich.With enough MSG we should be able to keep them down.We'd probs needs supplements to make up the nutritional deficit,though.

    • -1

      You'd have to eat dozens to get your RDI of humility.

      • +1

        Good point.The diet may need a supplementary little finger from battler. They have 10,000 times the RDA of humility compared to say, an entire Rinehart.

  • +2

    Lab grown meat is far less ethical than it presents itself to be.

    Because of the need for sterility (animals have immune systems, labs don't), lab grown meat doesn't scale well and uses a lot of plastics.
    I think the study found it produced 4 - 25 times more carbon emissions to create lab grown meat compared to farmed beef.
    Given microplastics and carbon emissions are the biggest environmental issues of our time, this is really not good.

    Ann Reardon made a good video about it a while ago, I think it was this one: https://www.youtube.com/watch?v=ZPCnVwwENaQ

  • This sounds like meat taken from the grotesque combined mutant of Elisabeth Sparkle and Sue from the movie The Substance. Yummy!

  • If I raise a cow inside a lab, does that count as lab grown meat?

    • Maybe it can be an outdoors field lab?

      • China shop?

        • I was thinking a farm or station.

    • How long would a cow last in a meth lab?

  • i want to say this is great but pretty much every company to do this so far has gone bust.

  • Anybody else wondering why an Australian based company is forging liver products from Japanese quails as opposed to Australian Quails?

    I mean, at this stage it's not even the whole bird, it's just his liver.

    Now I'm thinking about how big a quail's liver is.

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