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This appears to be a targeted offer based on the wording, will need someone to confirm whether that's the case.
Received notification via Everyday Rewards app, then checked and an email also went out.
Available on every shop (multiple redemptions) until midnight Sunday, instore or online - Excluding Everyday Market & MILKRUN purchases.
Standard Rewards T's & C's apply - which means that Gift Card purchases are included.
This offer does not stack with any other bonus point spend as per below.
Though there's some ambiguity in the direct terms associated with this offer, though it's no doubt a typo, but bringing it up just in case:
How it works:
Any transactions you have made at Woolworths during the offer period before boosting your offer will not qualify for 10x points. 10x points equals 1 (one) standard Everyday Rewards point and 1 (one) additional Everyday Rewards points. Offer can be enjoyed multiple times. If eligible for multiple points boosters, only 1 (one) standard Everyday Rewards point can be collected once for all eligible offers, plus the applicable number of additional points.
I got ×5 EDR not x10