Hoka (stylized as HOKA and formerly known as Hoka One One) is a sportswear company that designs and markets running shoes. It was founded in 2009 in Annecy, France and had been based in Richmond, California before it was acquired by Deckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversized midsoles, dubbed "maximalist" shoes, in contrast to the minimalist shoe trend that was gaining popularity at the time.
