expired Coles New Zealand Hoki Fish with Skin on - from $5 /KG

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I came across Coles selling Hoki at my local Coles supermarket in Newcastle a few weeks back for just $5 (was $6.50) per kg. It has the skin still on though (1 side). I checked the Coles web page for this and they say it's $10 per kg retail but they do say it varies from region to region so check your local store. My store has been selling it for $6.50 per kg for about 3 weeks.

Here is a photo of this selling for $5 per kg. http://freeimagesonline.com/wp-content/uploads/2015/11/Cheap...

The Coles catalogs can be found here: http://www.coles.com.au/catalogues-and-specials/view-all-ava...

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  • +66 votes

    My first deal :)

    Even if you are paying $10 per Kilio that is still very cheap. I worked on fishing boats in NZ and this fish is often exported to Japan etc as a delicacy for a much higher price. As an ex chef this fish tastes fine if you know how to cook fish, I mean who doesn't? My tip is to sprinkle some oil on the skin, season it and fry it on high heat with the skin down first. Then turn it over and you can cook this fish a little longer than normal if you like as it doesn't effect the taste but can improve it. Sprinkle some lemon juice and a tiny bit of parsley on it and even a touch of cream and serve with fries or salad.

    The fish will cost you about $1 per person per meal. You could live on this fish, its clean, from deep clean pacific seas of New Zealand. It sure beats the imported SE Asian catfish that most people unknowing are buying everyday that is imported from polluted waters in Thailand and Vietnam etc, This fish is from cleaner waters than you will get anywhere. Enjoy!

    • +2 votes

      +1 for all the details

      edit:
      its $6.50 as well in my Coles

    • -3 votes

      I actually dont mind basa (im going to guess catfish would have a negative impact on marketing and sales… $5 for 800g frozen from local asian grocery beats anything supermarkets sell - local coles was trying to sell marinated basa for $18/kg other day…). Frozen Hoki ive tried hasnt been too bad. Might try getting some of that "fresh" stuff. thanks for the info :)

      • +5 votes

        Hoki is what we call blue grenadier….love new zealand marketing thay sell possum meat as export to asia and call it kiwi bear…..

      • -1 vote

        Normal everyday price at Coles is $7 per kg for Basa (farmed catfish).
        Pretty close to what you are paying.

        • +3 votes

          I'm from VN and have been to those Basa farms….
          stay away from them if you can :)

        •  

          @xception: Haha any details?.. I don't mind if they're kept in murky, dirty water - they're catfish after all. My main concern with fish is that they're not exposed to chemical runoff or mercury.

        • +2 votes

          @simulacrum:
          I wouldn't eat Basa then.

        •  

          @PVA: When I've researched it, I get articles from seafood importers talking about how safe and sustainable it is, and articles tied to the American catfish industry (a direct competitor) talking about how horribly polluted the Mekong delta is. I have seen one academic article that seemed to find that the basa industry contributes very little to the pollution of the mekong delta. and another expressing concern that many of the metrics of water quality are outside of what is acceptable under standards for potable water (which isn't necessarily a problem for raising fish).. but nothing objective/definitive.

        • +1 vote

          @simulacrum: Well, lets just say they live on a floating house with nets underneath… where untreated sewage gets dumped right into the water. Then it floats on to the next floating house….

          You get the idea :)

        •  

          @xception:
          It's not just sewerage. Anything that can be disposed, will be disposed into the river.

    • +1 vote

      Wish I could give you +10 for the background info!

  • +1 vote

    Country of Origin: Product of New Zealand
    Fresh New Zealand Hoki Fish

    It must be very smelly if it wasn't frozen for the trip here…

    • +3 votes

      Maybe, like most of New Zealand's population, they were caught swimming at Bondi or the Gold Coast? Eh bro?

    • +2 votes

      From working in fishing boats although many years ago now so it might be different these days but most of the fish is partly frozen in ice water, not really frozen as such so it keeps it fresh in the boat and I think they do a similar thing when exporting.

      I should also mention that this fish is very freeze-able, I was quite surprised when I put it in the freezer for several days and when I ended up thawing it and cooking it there was very little difference in the texture and flavour, I have not seen that in other white fish as it usually changes once frozen to be nothing like it was.

      • +12 votes

        I thought all wild caught fish needs to be frozen to kill off parasites. I watched Food, Inc on Netflix. So I am an expert now.

      • +1 vote

        doing some work with salmon, at the processing place the fish arrive in slush " ice water" and then after being processing put in a foam box with just ice then straight onto a pallet into a freezer truck

  •  

    Hope this is not a silly question… Does skin on mean it hasn't been descaled?

    •  

      Nahhh you can have skin on but scales removed. :)

    •  

      it has no scales

      • +4 votes

        it may be considered not kosher.

        Is it halal ?

        • +8 votes

          Im fairly sure that by most mainstream interpretations, it is Halal.

          Better put labels on it so that muslims who barely know their religion can glance at it and buy it with less moral dilemma, and so that it pisses off bogans too, all in one stupid move.

        • +3 votes

          Yeah halal laws on eating aquatic animals differ depending on what branch of Islam you follow.

          Shia Islam forbids eating of fish that do not have scales. For a time this was a hilarious problem for the economically significant Iranian caviar industry - since the sturgeon has no scales. The government had to commission an emergency study of the sturgeon and rustled up some kind of ancient ancestor of the sturgeon, which apparently had one scale on its body, allowing commercial harvesting in the Caspian to continue.

          In Sunni Islam, from what I understand two of the mainstream schools allow eating all aquatic animals, and two others have certain exceptions.

        •  

          @simulacrum: For Sunnis, I believe that All major schools of thought allow fish, but 1 or 2 of the smaller school of thoughts have some issues around molluscs and shellfish like prawns.

        • +1 vote

          @meatgasm: As far as I understand it the Maliki and Hanbali madhabs allow all fish. And I think Hanafi and shafi'i have issues with shellfish and things that live on land and sea.. frogs, crocodiles terrapins etc

          .. the amount of brain time wasted contemplating this stuff throughout history is mindboggling (not that I'm using my time any more productively.. posting on bargain forums!)

        • +1 vote

          @simulacrum: Nah mate, bargain forums MAY have real world, tangible benefits

      • +2 votes

        As long as it had scales when it was alive, its fine.. Its stuff from the water that doesn't have scales when its in the water that isn't kosher (like sharks or prawns, for example)

        • +6 votes

          anything that resemble a sea pig

        •  

          Weird, Prawn shells are very scale like

        • +1 vote

          @chipstss: The approach under Jewish law always errs on the side of caution.

          For example the prohibition on boiling a baby goat in its mother's milk has been interpreted down to the point where not only can nothing dairy be eaten within a couple of hours of something with meat, but the very observant Jews have separate dishes, dishwashers etc for dairy and meat. Kosher bakeries with giant ovens the size of rooms have to be careful that cheese doesn't drip out of a pastry onto the floor of the oven.. otherwise the whole thing becomes a dairy oven and nothing meaty can ever be baked in it.

        • +1 vote

          @simulacrum: All because of a stupid scripture, yikes.

        • +1 vote

          @chipstss: or well worn - if not somewhat forced - folklore

  • +4 votes

    Basa http://youtu.be/N6N2SX51d7w

    Hoki https://en.m.wikipedia.org/wiki/Blue_grenadier

    As far as I know basa is Vietnamese catfish farmed in poluted waters.
    Hoki is blue grenadier caught wild in the waters around NZ

    If this is wrong please add some info.

  •  

    Basa and hoki are selling at the same price ($10/kg) in Woolies. Even that is a no-brainer for me to choose hoki. Now hoki with $6.50?

  • +2 votes

    Don't know why anyone would ever buy basa. Hoki is the best cheap fish.

    • +4 votes

      Basa outsells Hoki 20-1 in Sydney

      Why?

      Its cheaper.

      Most fish and chip joints only sell basa, again because its cheaper.

      Basa tastes crap IMHO

      • +1 vote

        Those fish and chip places won't get my business. 😊

      •  

        I haven't seen Basa in fish and chip shops near me yet. Do they use some another name for it?

        • +3 votes

          Yes, crumbed fish.

        •  

          You need to ask what fish they use. If they say basa and are charging more than $5 for basa fish and chips they will never get my business again. For the fried fish and chips most use hoki though. It is a cheap fish, but hoki does work well for fried fish and chips and the fillets are usually very large.

        •  

          Fish of the day.

        •  

          @nubzy:

          Yes Hoki is generally what most fish and chips places use. My local fish and chip shop has the fish out on display and you pick the fish you want. So you know what you are getting. I enjoy a nice piece of fresh coral trout. They also make their own chips, none of this frozen chips from the supermarket crap. Might pay a bit more but well worth it. :)

      •  

        Basa tastes great when cooked right and there are numerous ways of cooking a good basa dish. I seldom eat basa after I knew how it was farmed, but seeing the word 'basa' always triggers my memory of some mouth-watering dishes.

        •  

          Basa is the potato of the fish world, its cheap and its good in various cooking where flavours just get absorbed but you cant grill a fillet lightly seasoned like you can do with Hoki.
          I used to eat a lot of Basa but once I tried Hoki I never went back

  •  

    Wow $6.50/kg at my local as well!

    OP, this might sound stupid but how strong is the flavour? Mrs likes fish but not fishy fish if you know what I mean lol

  • +2 votes

    oooh, the hoki pokey

  •  

    Thanks glt, and welcome to OzB :)

    • +1 vote

      We import much of our seafood???. If we didnt ship most of our best seafood overseas we wouldnt have that problem ….:/

      •  

        I think the info from the importing industry is biased to make the imported product look better whilst trying to scare consumers from local seafood

        The importers state (without links to research)
        "Australia's demand for seafood currently exceeds, by about double, the production capacity of our wild catch fisheries and our aquaculture industries. This is because Australia's wild fish resources have reached (and currently exceed) sustainable levels"

        Whilst current research states (http://theconversation.com/why-dont-we-believe-australias-fi...)

        "The report tells a positive picture: 98 stocks were classified as “sustainable”, 11 as “transitional”, 39 were “undefined” due to insufficient data, and just two – Southern Bluefin Tuna and School Shark – were assessed as overfished."

        Given conflicting evidence from government funded researchers. I doubt claims from the importing association regarding Basa being sustainable or being raised in clean water.

      •  

        From a fishnchip shops perspective why buy local when you can import dirty fish on the cheap?

  • +13 votes

    The blue grenadier. Also known as "hoki", and "ozbargain fish"

  •  

    Glt, what store is this at?

  •  

    I'm pretty sure the sign in my local Coles said Thawed.

    Not sure about these "fresh" claims.

    Amusingly we asked for one kilogram and got 1.6kg -
    Totally ate Hoki two days in a row!

    •  

      Yeah, $6.50 hoki is thawed from Coles - not fresh.

      •  

        Havent looked myself but what is the cheapest fresh fish that is sold here these days? mullet or leather jacket? (sorry off topic but im curious. definitely will try the hoki —- why is it called hoki by the way and not blue grenadier (thought that was a species of tropical aquarium fish lol)?

  • +4 votes

    I hope it's better than Joe Hoki…

  •  

    Set my store (Western Sydney) then it tells me product not found!

  •  

    Hows the protein/fat quantities and the quantities of omegas in Hoki? Basa is complete rubbish in these regards and almost useless for the health benefits of fish.

  •  

    Worst fosh ever from Mekong river Thailand

  • +2 votes

    I'm not normally a fish eater but I bit the bullet and gave it a shot (mostly because I was sick of eating pasta or getting take away). Couldn't quite remember how OP advised us to cook it, so I winged it and sprayed some olive oil on the skin followed by some sea salt, pepper and garlic (just whatever seasoning was in the pantry). Pan fried it skin down but didnt have the pan hot enough for the skin to get crispy. Threw on some lemon juice about halfway through because why not and saute'd some mushrooms to go with it (I just like mushrooms). End result? Delicious. Didn't even matter if the flavours didn't quite make sense. Cooked three fillets and destroyed them all.

    Oh and they sold for $6.50 at my local Coles too! I'll be back tomorrow for some more :D

    • +1 vote

      Yeah.. I went in saw it was $6.50, asked the guy for 1kg… he said he need to go to the back to get it as there were only a few steaks left, when he came back and asked to confirm 1kg, I was like.. uuuhh 2kg plz.

      Thank god he didn't have to go back for more or I would've maybe gotten 3kg.

  •  

    Anyone found any stores in WA with this special? Great price!

  •  

    Just popped into local coles today. Mine had them for $5.99/kg. Not sure if it was near the end of stock or what….

  •  

    Don't Aldi sell battered and unbattered fish for $6.99/kg every day. (I haven't bought it for over a year.) In relation to the basa I mean - not the OP.

  •  

    Has anyone seen this in a Coles in the south east of Melbourne, been to a few and none of them seem to carry stock of the Hoki.

  •  

    Seems to have gone back to $13 in WA :(

  • +3 votes

    I have updated this deal as it is now only $5 per kg and I have also posted a photo of that in the deal description.

    I just bought $4 worth and looks like enough to live on for 4 days :)

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