Similar to the deal for BIG W, these gift cards can be redeemed both online and instore.
Note this point from the fine print:
The Masters Store eGift Card is redeemable at Masters Stores and Masters online only.
Reports from the BIG W eGift Card deal post indicate that BIG W eGift Cards can only be redeemed at BIG W stores, so it should be the same case that Masters eGift Cards can only be redeemed at Masters stores.
10% off Masters Store/Site Wide
Now available via Cashrewards. As you're ordering directly from Everyday Gift Cards, you will receive the eGift cards sooner as opposed to ordering through Groupon.
No longer available via Cashrewards.