Website has been updated, now includes the download token instead of Tomb Raider.
Link to the catalogue - https://catalogue.jbhifi.com.au/2016/11/25-t9bs/index.html#3...
Catalogue shows you can choose from 1 of 4 games. Rise of the Tomb Raider, Forza Motorsport 6, Gears of War or Rare Replay.
Credit also goes to swalloweda, originally posted about it in the Big W thread.
I think there is a post on OZB about this, but I can't find it. If you purchase an Xbox bundle in store you can get CoD Infinite Warfare for $39.