Was tossing up between this and the Samsung 55'' for the same price. Went in store and had a look at them side by side. Decided this looked better. Also, better finish with all stainless steel border and stand instead of the awkward black border and stainless steel stand of Samsung.
Note: In-store this price was due to finish by midnight tonight and might be higher tomorrow. Not sure if the same for eBay store.