Hey Guys, went down to JB Hi-Fi in Bunbury to pick up a few of the belong $40 sim cards for a mate. At the counter the dude is in total shock and says they are free. There is nothing on their website or anywhere else, so I'm not sure about other stores but the one in Bunbury WA is doing it.
Could be a mistake, get on it while you can.
Also available at Belong's website.