Just received this deal through email. Possibly targeted and the amount different for each customer.
$10 off and free delivery applied automatically at the "Almost Done" order confirmation page.
T&Cs
$10 off and free delivery valid for recipients of this email only at Coles online when you spend $110 or more in one transaction, after savings and discounts, excluding smoking & tobacco products. Offer valid on every order placed and delivered between 1 and 31 May 2018. Your offer will automatically be applied at checkout. Cannot be redeemed in store or for cash. Free delivery excludes Remote Areas. Normal delivery conditions apply see shop.coles.com.au
This offer is only available to you, as the recipient of this email. Offer cannot be forwarded on. You will see your discount and free delivery automatically applied at your order confirmation page.
Based on the email content quoted, very definately targeted.
As such, does this qualify as a bargain, if the majority of people cannot avail of it?