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Coles 3 Litre Light & Full Cream Milk - $3

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Noticed on the weekend that Coles has dropped the price of its 3 litre milk to match the per-litre price of its 2 litre variety. This is not a temporary special, but priced to remain low. Nice.

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      • Never knew that meat contains hormones :P

        Don't tell elguapo (and the vegetarians) about soybeans then :x

      • You sir, have clearly no idea what hormones are.

        http://en.wikipedia.org/wiki/Hormone - have a read THEN feel free to comment back ;)

  • -4

    Coles 3 litre Light & Full Cream Milk - $3 permanently

    so this milk will ALWAYS be sold for $3 ???

    i'll bookmark this post and come back and check in 5 years…

    • It will be this price for at least the next 6 months. After that it will probably rise by 10-15%.

      • -3

        i wouldn't classify 6 months as permanent…

        • Once the big 2 have killed the competition, it will be raised 30%

        • And yet, they could already increase prices by 30% and be lower priced then branded milk.

          Ozbargain - Home of the illogical posts

          Anyway, I'll use your flawed logic.

          Do you really think that Woolworths/Coles will illegally raise profits together when Aldi will be keeping their low prices?

    • +3

      I'll change the title just for you, jv.

      • -4

        that would be the 'honest' thing to do…

        • So do you work at a Woolies retail store or their head office JV? "Honestly", you're taking this thread a little to seriously.

        • +4

          We've all got to dot our 'i's and cross our 't's when jv is around. He wants to make sure his comment count is always up near the lead.

        • -5

          It's a $3.4 billion industry, of course I'm going to take it seriously…

          @tightarse
          I get paid per word, not per comment…

    • Sam - so your belief is that they have never squeezed small businesses in the grocery / petrol / butcher market forcing them to close down?
      You think that once they've shut these business down, they would never dare raise prices once they're gone?

      Your logic is also flawed as here in SA, Aldi does not exist. There are no decent alternatives to Woolies or Coles. They probably would never raise their prices together, but i'm sure once the alternatives are gone, it would be going up a lot faster than they otherwise would.

      • +1

        I don't think you have been reading my posts correctly.

        Woolworths & Coles have been trying to get rid of small business's for a long time. This includes walking into their shop, writing down their prices, then reducing their own prices so nobody goes to the small business.

        My argument is against people who are whining about the farmers, farmers are the supplier and can do whatever they want.

        however given the fact that IGA has been selling milk 15-30% higher then supermarkets, and every single other convenience shop sells it at 100% or more higher. I don't see how these places are any more at risk then they already were.


        People complaining about big corporations getting rid of small business's and competitors has been around for forever.

        At the end of the day, if someone else can sell something cheaper then you, then you lose.

        Just look at Aldi, they started small and already outprice Woolworths/Coles and force them to follow with their pricing.

        There is no reason to worry about increasing prices of groceries, it will never happen on a national scale.


        Lets use computer stores as an example

        Do you think that MSY should be prevented from selling their products so cheaply because Joe Blogg down the road has a computer shop with supplier prices HIGHER then MSY's sell to customer price?

        Just like small overpriced shops are going out of business, so are small overpriced computer shops.

        • not sure I agree 100% there

          aldi you cant consider starting small as they are a multinational conglemerate - they can afford to lose a few million in australia and it would mean nothing. Your local milkbar cant even afford to lose $1000.

          Coles/wollies drives competition out and helps them both ways - the right/ability to charge more without worry and then also with farmers who HAVE to sell to coles/wollies.

          Just like the comments before - its not exactly clear where this price reduction comes from - is it coles trimming their profits? increased efficiency somewhere? or just squeezing the farmers?

        • i agree, but my point is Aldi didn't lose a few million to compete, they gambled a few million to enter the market. Without it they wouldn't have a good buying price.

          As my comments before, you can't squeeze the farmers, that's just silly.

          perhaps Coles/Woolies are using fuel to compensate, which questions how Aldi can sell it lower then them.

        • not sure what you mean by squeezing the farmers is silly - but it does happen. Wasnt there that case a while ago where a wollies wholesale purchaser was given kickbacks to be given contracts? Even if you are the supplier, there are generally only 2 buyers, if both buyers only want to pay $1.05 for a product that costs you $1 to make - what are you going to do?
          Coles/wollies squeeze all the producers against each other - I think thats pretty much fact.

        • Lets say there are 2 suppliers. it costs you $1 to make.

          You can charge $5 if you want. But if the other supplier is only charging $1.05, then you also have to charge $1.05 or you won't get any business.

          Now the question is, why is the other supplier willing to charge only $1.05? well thats his choice isn't it.

          My point is that when people/companies compete with each other until they make no profit, its their fault.

          So i'm essentially saying, if the farmers are complaining about lack of profits, then thats their problem as they can charge whatever they want.

        • So farmers can do whatever they want even though coles and woolys control the distribution/sales networks i thonk not

  • +1

    Interesting article…

    http://www.abc.net.au/rural/wa/content/2011/01/s3123353.htm

    "The only way that can happen and for the processors then to make money would be that permeate, an increasing amount of permeate will get added to fresh milk.

    "Permeate is a by product and some processors are adding it to milk…the milk that you're buying for $1 a litre may not be the same milk that you're buying from a more expensive brand."

    • +2

      Or they can do this which is much easier…

      http://www.theaustralian.com.au/news/breaking-news/shell-pet…

      "If there is an opportunity for them to cross subsidise, if they are giving away margin on bread and milk, fuel is a wonderful way to recover that margin."

      • -3

        An excellent example of where they know have too much control of an industry and we are now paying higher fuel prices than we should…

    • +1

      Personally I took this quote away from the article;

      "The big issue for me is this perception in the community that food is cheap, I believe it's really devaluing the cost of food."

      For me, the big issue is this perception that food HAS to be expensive. What kind of world are we living in where we have to shop around to find cheap food?

      I guess I've just had enough of the "fresh" groceries that are heading into the "expensive" area - apples for $8/kg?? I was in Coles the other day looking for some cheap lemons - they wanted $1.50 PER LEMON. W T F?

      • plant a lemon tree…

      • Fresh produce markets are the way to go. At the Queen Vic Market apples are currently $5/Kg for most varieties going as cheap as $2/Kg for a variety like Granny Smith's.

        Do be very wary though I did see the infamous Chinese apples at the Queen Vic Market and they were not labeled as being imported, you had to inspect the little sticker on each apple. They are easy to spot as they look different to any other apple on the Australian market.

        • Thanks for the tip.

          Anyway, I just asked my neighbour in the end - he's already got a rather large lemon tree.

          jv - try and think of something more informative for your next post, and limit the post whoring. Thanks.

        • -1

          Thanks for the tip.

          you are welcome, ryang…

          (also remember that urinating on the soil around lemon trees is beneficial to the plant.)
          http://www.abc.net.au/gardening/stories/s442836.htm

      • -2

        and there american lemons to i bought some on the weekend what a joke

      • I agree re the fruit. We went to our local franklins to get salad stuff for tea the other day and the apples were around the same price. They also wanted $5 each for oldish browning lettuces. And a couple of weeks ago the passionfruit were $2 each. Yeah. I get that there is a drought/flood and some things are hard to get at the moment but seriously, those are some ridiculous prices.

        • Blaming the floods on the increase in apple prices is just BS by the supermarkets…

          Apples are out of season and in cold storage at the moment… There is no way to justify $8 / kg for apples at the moment…

  • By the way I noticed my local Aldi has done a one-up on my local Coles and Woolies and is selling their Farmdale brand milk (3 litre) for $2.89

    • as noted by others towards the top of this post.

  • Sounds good on the outset, but I'm always a bit suspicious when Woolies and Coles sell stuff ridiculously cheap. It all sounds good until they kill the competition and raise prices once they're gone. Groceries, Butchers, petrol and liqour (in process) as an example.

    Hopefully farmers aren't being hurt by their price drop.

    • Hopefully farmers aren’t being hurt by their price drop.

      I'm pretty sure many of them will be pressured into reducing their prices, either that, or they'll lose their contracts… They don't have much say in the matter unfortunately…

      • +3

        Articles in the press today seem to indicate that coles and Woolies are inflating petrol prices to offset loses on the milk and bread. If they do eventually hit the farmers for pirce reductions then the should do as the French farmers do in times like this and restrict supply to make a point. Footage of them pouring perfectly good milk down the drain will make the public take notice. It will involve some short term financial pain for but hopefully it would make the supermarket chains stand up and take notice that you can only push your suppliers so far.

        • Shell and Caltex have been extra expensive lately for petrol.
          At least we still have IGA Express, Mobil, 7 Eleven, Fueltown, United Petroleum, Peak, and others.

          Can easily boycott Coles operated Shells and Woolworth's run Caltex's/Ampol's just like BP with the oil spill ;)

        • -1

          At least we still have IGA Express, Mobil, 7 Eleven, Fueltown, United

          You might… some of us are stuck with Coles and Caltex as the only local choices…

        • change locations…

  • +1

    I drink a lot of milk - normally about a 3L bottle of full cream week. I can taste the difference between brands - with the cheaper home-brand ones tasting a bit more watered down (blind taste-test). However, the difference is not enough to make me spend money on anything other than the cheapest milk available.

    • +1

      You do know what a "blind" taste test is don't you? You actually got someone else to buy two brands of milk and serve them in two identical cups and then picked which is which?

      I don't think anyone would dispute that getting milk at $1/litre is cheap but years ago there was a four corners report about woolworths/coles squeezing out the farmer because their milk was too cheap. That was when milk was $1.50 a litre. You might also want to read about "birthing" and milk production.

  • +3

    Bread, milk discounts: pay at the bowser
    "A fuel monitoring agency has accused the major supermarkets are slugging motorists to subsidise their milk and bread war."
    http://www.theage.com.au/business/bread-milk-discounts-pay-a…

  • Their Bread and Milk prices plummet, and yet their petrol prices soar. Coincidence? I think not.
    Begin Rant…

    • It does seem odd. Petrol prices have risen to 141.5 a liter here at exactly the same time the milk price reduction came into effect. I haven't seen petrol prices this high in 2 years.

      • Also at a time that the Wholesale price of fuel has fallen

        They currently have a 19c / ltr markup on fuel…

        That is around $10 profit they are making on the average tank of fuel…

    • Their Bread and Milk prices plummet, and yet their petrol prices soar.

      again….interesting point, but why neg the deal?

      • .interesting point, but why neg the deal?

        because it is costing you more overall…

        • -1

          If i buy 3 litres of milk it costs me 3 dollars……

          That's cheaper than it was a week ago……

          Other pricings are irrelavent to this deal……
          comment about it for sure, just don't neg it

        • +1

          That’s cheaper than it was a week ago…

          and at the same time, petrol has gone up about 12 cents a litre, around $5-$8 more per tank…

          Other pricings are irrelavent to this deal……

          not when the price increase is directly linked as has been suggested by the media…

        • -1

          and at the same time, petrol has gone up about 12 cents a litre, around $5-$8 more per tank

          I am not suggesting this is not happening….. surely nobody is that naive.
          However, to neg the deal because of such information is inappropriate…..

      • -1

        If the media reports it, it must be right (:

        • "FUELtrac general manager Geoff Trotter …."

          "Western Australian dairy consultant Doctor Glenys Hough ….."

        • Please feel free to explain the sudden unwarranted rise in petrol prices. I can't.

      • -1

        i am allowed to neg anything i would like to neg.

        Sure the deal might be good, but in the grande scheme of things if you encourage the big boys to cheat like this then they will continue to do so. It cost me $20 more to fill my small hatch up yesterday than it did a few months ago. I consume more petrol than i do Milk and therefore i don't like this deal.

        Another point i would like to raise is that for a product like milk, a staple good. in my opinion the price is irrelevant, sure they will save money but its not like they will go out and buy more, because its a perishable. The price elasticity of demand for milk is very flat, much like petrol.

        • Mods, please confirm whether what tohara said is correct or not: "i am allowed to neg anything i would like to neg." And whether the reason to neg is actually valid.

        • -2

          tohara, so the deal might be good, but you can neg anything you like? Nice… another newbie in Ozbargain who joins just to post crappy comments.

        • i am not planning on finding a deal to neg just for laughs. However i do not believe this is a worthy deal for the reasons mentioned above and i have clearly explained my reasonings. But to recap; i will be spending more overall. The price of milk is not something people are concerned about, ultimately they will buy the same amount.

          I like to look at the big picture. I'll put it simply for you, here is a farfetched scenario you might understand; i walk around the beach and walk up to kids and steal their ice creams. I then sell the ice creams for 5cents to whoever wants them. The ice creams might be a bargain for the end consumer but the process of getting them is immoral, illegal and shouldn't be encouraged. If people found out i was doing this would they encourage people to keep buying the ice creams? Or try to inform people of how i arrived to be selling the ice creams and ultimately try to stop what i am doing? If one person see's that i've negged and can relate to what ive said and will subsequently not buy their milk, then i have succeeded!

          Unfortunately for you two ^, we live in a democracy and we have freedom of speech so while you might not agree with me, it doesn't make me wrong.

        • Voting Guidelines
          http://www.ozbargain.com.au/wiki/help:voting_guidelines

          Discussion
          http://www.ozbargain.com.au/node/33831
          http://www.ozbargain.com.au/node/33831

          Summed up, a user can vote negative if they explain the reason. In the past, the moderators revoked negative votes due to lack of reason. There were many gray areas and much of our time was spent dealing with these reports rather than fighting off spammers and sockpuppeters. Mods are not revoking votes but the power is in the community to remove the negative vote by negative voting the first comment (aka the reason) down. Enough community votes then it is removed. So far it has been working fairly well removing non-justified negatives.

          That said, getting a negative vote is not the end of the world and shouldn't be taken as insult to the OP. It's directed at the deal and can be useful in pointing out fundamental flaws or points of contention with the deals.

        • -1

          @tohara

          it doesn’t make me wrong.

          your comments on the deal are valuable and welcomed…..no one is denying your point of view……. however, yours, (and others) neg on the deal is not justified, and affects the post in a number of ways….
          1. The original poster gets barred from posting further bargains for 5 days
          2. The post disappears from the front page, so all of your carefully crafted comments are no longer visible to the majority of members…. so your quote

          If one person see’s that i’ve negged

          is unlikely to happen…….

        • Voting Guidelines
          http://www.ozbargain.com.au/wiki/help:voting_guidelines

          Some are clearly not applicable any more and should perhaps be modified…..

          Examples of negative Votes that MAY be removed by a Mod

          The FUNDAMENTALLY wrong Negative Vote TEST

          Negative Votes that can be removed by a Mod

  • I can neg the deal because it is cheaper at Aldi, I can neg the deal because if buying petrol based on where I shop would make it more expensive because of mark up on petrol. I can pos the deal because I have only a Coles or Woolworths in my area for milk. I can neg the deal because it tastes like crap. I can pos the deal because it is the cheapest in my area. I can pos the deal because I only buy goods based on price. I can pos the deal because I only buy specials and the petrol I buy at Coles or Woolworth stations really are the cheapest in my area and i buy at the cheapest part of the week. I can pos……I can neg…………………..

    • -1

      pos the deal for whatever reason you want….it makes little difference.

      Negging is different….
      If the deal gets more than 2 negs, the poster is banned from posting deals for 5 days
      The deal also disappears from the front page after a number of neg votes….meaning people miss out on what might be useful information about a product or retailer……

      • Thanks Andy… makes you wonder whether one can really be bothered finding and posting bargains. Too many knockers here that only sign up to be just that - knockers.

        • +3

          Too many knockers

          what's wrong with knockers ?

        • Nah just saying that a bargain to one person might not be to another for what ever valid reason. Which is why I didn't vote and just made a comment.

        • Nothing… but that's all some are here for… never have anything positive to say about anything… case in point… jv.

        • I would've voted +ve if it wasn't crappy Coles milk… as mentioned earlier, i've tried it and don't like it…

  • +1

    If milk is a staple food, then why does a change in the normal price constitute a 'bargain'? It might be 'news', but that would mean it's more suited for the OzBargain forums, right?

    In any case, this is kind of old 'news', as Woollies had their milk at $1 per litre more than a week ago.

    • um….every bargain is a change in the 'normal' price…..

      more suited for the OzBargain forums

      Not everyone reads the forums…. This is the equivalent of the coles 'half price' postings…. informative and useful to many….

      Woollies had their milk at $1 per litre more than a week ago.

      didn't see any postings about that, but good to know…..

      • um….every bargain is a change in the ‘normal’ price

        Um… no, because the vast majority of bargains are a temporary change, to a price that is not 'normal'

        Not everyone reads the forums….

        Yeah, way more people go to the supermarket every day to buy staple groceries and get the see the price there.

        • because the vast majority of bargains are a temporary change

          very true…… still a change in the 'normal' price though….

          way more people go to the supermarket every day

          I'm not sure that many people go every day, nor visit each different company's stores…… I certainly don't.

          Anyhow….51 +'s, so some found it useful.

        • @andy19363

          still a change in the ‘normal’ price though

          Ok ok… let me try to explain the way I'm looking at it. Yes, the price of the item may have changed while the bargain is on, but its 'normal' price is a theoretical value that reamins. Presume for a moment that by 'normal' price I'm talking about the common pricetag that it's given accross the various retail outlets that sell it. Does that make sense? The theoretical 'normal' price of milk has clearly changed in this instance.

          not sure that many people go every day, nor visit each different company’s stores

          I was talking about people in general, not specific individuals who go each and every day. Were you not talking about people in general when you mentioned that not everyone reads the forums?

        • The theoretical ‘normal’ price of milk has clearly changed in this instance.

          Indeed….a product that was one price yesterday, is now cheaper today…. has to be worth a mention….same thing happened when the wdtv live dropped to $98.

          Bargain/news?…..probably both, but drifting towards bargain territory…if a product, (be it milk or a plasma screen), takes a significant price drop, then I think it's worth informing ozbargainers and site guests.

          I haven't voted on this deal….to me it's a bit ho-hum, and wandering into dupe territory. I appreciate the poster taking the trouble though, and I guess so do 50-odd other people.
          It does frustrate me when I see deals negged by people trying to make a point….which is not necessarily related to the deal….happy to hear their points….but don't neg it.
          In this case it's similar to negging an Amazon blu ray deal…. because it's taking business from jb hifi, or blockbuster… interesting point, but not neg-worthy. The negger's 'points' have all disappeared now anyway.

          I was talking about people in general

          My apologies, my interpretation was clearly different to your intention

        • same thing happened when the wdtv live dropped to $98

          No, because the WDTV live is not a staple grocery item. Even so, with tech it's expected to go down in price as newer models enter the market and the older ones are phased out.

  • +1

    i like milk
    i'm too lazy to read the 250+ post about milk ;)

  • +1

    Everyone complaining about the long term armageddon that this cheap milk will cause, please go buy your overpriced branded Milk that is produced from the same farms and the same cows, and leave the cheaper shopping experience for those who come to this site to get lower priced items. No one here has to shop at Coles or Woolies. By all means go to the corner store and pay $5 for a 2L bottle of Coke, or go to IGA, where the community benefits from your overspending. I wonder of there would be the same outrage if Coles came out and said their homebrand Milk would go up to $10 a litre.

    Don't cry over spilt Milk …… even if it is cheap.

  • +1

    Milk is milk. I don't give a rat's ass about taste. It's good for me and I love it. Now that it's cheaper I am happier. Win-win.

  • +1

    they just raise the petrol prices to pay for this, which is just PR bull s

    • +1

      It's cheaper per litre to fill up your car with milk than petrol.

      • That's true, but only until you get to the mechanic and they charge you a small fortune to flush the engine of a non-combustible liquid that has a very high water content ;-)

    • -1

      And you know this because…?

  • +2

    I would consider it a bargain if it was a temporary measure, otherwise this place will get flooded with every item in coles and woolies with a price down sticker. Just a stunt as they are just squeezing more out of farmers margin or does anyone here think coles has taken loss on their side to give shoppers some relief?

    • "I would consider it a bargain if it was a temporary measure, otherwise this place will get flooded with every item in coles and woolies with a price down sticker." Agreed, so I voted negative as its NOT a bargain just an announcement.
      ,

  • +3

    Hey guys,not that it really matters but i noticed someone mentioned early when refering to Mt Franklin water and a ferrari-

    "or did you think there actually WAS a mountain called Mt Franklin"

    Mt Franklin is on the Midland Highway between Daylesford and Castlemaine in Victoria.
    Not meaning to be picky…but….lol

  • I read the news that Woolies have matched with this Coles milk new price but as far as I can see at Town Hall Woolies in Sydney CBD, their milk 3L is about $3.30. It's not really matching with Coles price… how's anywhere else?

  • -2

    Not a bargain, just a new lower price. As the OP stated "This is not a temporary special, but priced to remain low" so no bargain, just the OP announcing a new price.

  • I use public transport, so I can have my milk and drink it too.

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