Telstra has today unveiled its new $199 “Ultimate” mobile plan – Australia’s most expensive uncapped ‘unlimited’ mobile data deal.
The latest initiative forms part of the “Telstra 2022” strategy, which seeks to streamline mobile offers within the next three years.
Contrary to rival ‘unlimited’ data offers, the $199 Ultimate plan does not feature a speed cap, however, is “not shareable”, restricted to “personal [smartphone] use” and is governed by a “FairPlay” policy.
Set to be Telstra’s most expensive consumer plan, the deal will cost consumers $4,776 across 24 months.
The new Ultimate plan will reportedly target top-end customers – those who value unrestricted, consistently high Telstra 4GX data speeds.