Got this one in an email this morning. Assuming it's targeted.
Terms and conditions: This promotion is valid only for riders who received this email directly from Uber. Maximum promotional value of up to $10 will apply automatically to next three successive rides in Australia only. If your ride costs less than the promotional value, the remaining amount cannot be rolled over. Valid until 29 August 2019 11:55pm AWST. Offer not valid on Uber Eats. Promotion is non-transferable and does not apply to cancellation or wait time fees, tolls or additional seats. This offer cannot be used in conjunction with any other promotional offer.