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[Pre Order] Sony Alpha 7 IV Digital E-Mount Camera $3988 Delivered @ Sony Australia

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[Pre Order] Sony Alpha 7 IV Digital E-Mount Camera $3988 Delivered @ Sony AustraliaAffiliate
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pkjames on 22/10/2021 - 14:08 store.sony.com.au (392 clicks)
Last edited 22/10/2021 - 14:14 by 1 other user
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Technically not a discount or bargain but if you are looking to pre-order the new SONY A7 IV, then getting it from sony.com.au via CashRewards* is probably the cheapest option right now. I know we can see the price going lower some time next year but as a new product, it is not likely to go on SALE by any resellers anytime soon. Compound with the fact that the A7 IV is such an upgrade over the A7 III, I doubt I can get hold of it in the near future if not placing an pre-order.

I placed the order just now and already cashrewards* is able to track the transaction.
Can always cancel if there is a cheaper deal popup before the shipping date which is Sometime in december.

*10% Cashback Uncapped with ANZ Max (8% Non Max) @ Cashrewards

Electrical & Electronics Mirrorless Interchangeable Lens Camera Sony

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closed Comments

  • chewkl on 22/10/2021 - 14:13
    -8

    Only 8%.

    • djmm on 22/10/2021 - 14:15

      I wish it was 80%

      • Omk4r123 on 22/10/2021 - 14:18
        +1

        I wish it was free

    • DarkNexy on 22/10/2021 - 14:18
      +3

      But 8% gives u a saving of $319.04…

  • ets27 on 22/10/2021 - 14:18

    Is anyone aware of discounts on the A7III?
    Or any upcoming Sony cashback?
    I was hoping for a price drop today but it didn't happen!

    • dust on 22/10/2021 - 14:19

      Lots of cheap second hand ones?

      • ets27 on 22/10/2021 - 14:23

        no, I do not want a used one without warranty… and second hand are not that cheap considering I will leave Australia in a month ( = GST back)

        • fuzor on 22/10/2021 - 15:01

          You can leave Australia now? I'm so out of the loop

          • ets27 on 22/10/2021 - 16:29
            +1

            @fuzor: No, you can't leave for fun. I'm leaving for good and I'm preparing an application to do so. It's such an annoying process that I have to go through even if I have no intention to come back..

            • Buy2Much on 22/10/2021 - 17:02

              @ets27: I would buy the camera in the country where I intend to live for warranty purpose. It may even be cheaper in some countries (e.g. US). Unless you go to a country cover under Sony Tourist Limited Warranty.

              • ets27 on 22/10/2021 - 18:01
                +1

                @Buy2Much: In Italy, the cheapest is 2000 euros body only.. :)

                • Buy2Much on 22/10/2021 - 19:09

                  @ets27: Better buy in Italy then, AUD 3105 cheaper even after taking into account TRS.

                  • ets27 on 22/10/2021 - 20:00

                    @Buy2Much: Wait.. that's the price for the A7III :)

                    • Buy2Much on 22/10/2021 - 20:23

                      @ets27: That makes sense, I was thinking the new A7 IV :-)

                      • ets27 on 22/10/2021 - 20:24

                        @Buy2Much: I wish :):):) these stuff are soooo expensive in Europe!! I'm getting asucj gear as I can here before leaving!

                        • Buy2Much on 22/10/2021 - 20:26

                          @ets27: The good news is that the Sony stuff you buy in Oz would likely have Sony Tourist Limited Warranty in Italy.

  • dust on 22/10/2021 - 14:20

    A7 IV is such an upgrade over the A7 III

    In what ways? Video seems better but for photos?

    • pkjames on 22/10/2021 - 14:33

      video miles ahead than A7 iii. Photo we are talking about a much better AF with the added pixels..

      • dust on 22/10/2021 - 14:40
        +4

        Yeah looks like AF is better and there's obviously more pixels too but aside from that doesn't seem to be a big improvement if your primary usage of the camera is photos. Not sure if it would be worth nearly 2x the price to upgrade.

        • pkjames on 22/10/2021 - 14:59

          I have the A7S3 and A7iii, the experience is night and day. For me, it is even worth to place my order today. Yes I do lots of videos.

      • angilinwago on 22/10/2021 - 17:34

        still can't do full frame 4k 60p, let alone 120p, still a couple of generations behind a7s3.

      • ballbog14 on 22/10/2021 - 20:45
        +1

        Rolling shutter makes this a non starter for video unfortunately. Better to save your money and get the a7iii.

    • Caped Baldy on 22/10/2021 - 15:11
      +2

      I watched a couple videos, from memory big changes include:

      Proper flippable screen.
      Doesn't seem to have overheating issues and auto stop recording.
      Higher resolution - I did like that the a7m3's 24MP res was 6000x4000
      Focus breathing reduction option via cropped video
      Focus heat map for video
      Updated menu
      Webcam mode
      5ghz wifi

  • eecan on 22/10/2021 - 14:22
    +2

    A bit disappointed with the pricing of the Sony A7 IV. More than twice the price of the A7III on sale (~1.8k) and you could get the A7R IV for ~3.4k a few months ago!

  • wittyusername on 22/10/2021 - 14:22
    +2

    Interestingly, the a7riv was going for around 3500 with sales + cashback a few months ago.

    Looking forward to the reviews as this camera is close to everything I want. I previously had the a7riii (stolen, along with all my lenses, tripods, filters and powerbanks!) and I think the 33mp is a good compromise on resolution with what seems to be very high level af tracking.

    Who knows, might be able to claim TRF on it soon too!

    • nomoneynoproblems on 22/10/2021 - 14:30
      +1

      Ouch. That sucks. Hope you were covered!

  • jumpy on 22/10/2021 - 14:48

    This is a discount as the launch said $4299 RRP… I almost cried. Hopefully I'll get A7iii or 7c at a reasonable price.

  • sqheaven on 22/10/2021 - 14:53

    Bird eye focus, if you're birding. Otherwise A7iii is doing the job well.

  • [Deactivated] on 22/10/2021 - 15:05

    I’d wait for summer as there’s usually a $300 cashback or so

    • dust on 22/10/2021 - 15:21

      I don't think the new cameras are normally part of the Sony summer cashback scheme.

    • jumpy on 24/10/2021 - 09:45

      This is already $300 off srrp is $4299

      • [Deactivated] on 24/10/2021 - 11:32

        Yikes. The RRP is $4299? That’s getting up to what the A7R IV is/was!

        But then again, you can usually get 10% off RRP through places like digi direct

        • jumpy on 24/10/2021 - 11:36

          As someone found below Shopback 10% off works on this presale

          • [Deactivated] on 24/10/2021 - 12:38

            @jumpy: Curses! I’ve succumbed and ordered

  • nadan on 22/10/2021 - 15:08

    Not sure if you can record video when the dial is in the photo mode or vice-versa? Otherwise it will be a bit cumbersome to switch between the modes.

    • chartparker on 22/10/2021 - 15:11
      +1

      There's a big red "record" button behind the shutter button so I assume you can still take video in photo mode and vice versa. That's how it works on Olympus cameras, at least.

    • pkjames on 22/10/2021 - 15:11
      +1

      I bet you can, the moive mode is specifically that if you wish to go into the pro movie setup like 10bit 422 4k etc etc. For the older machines is really a problem as often you will have different settings (Picture profile, ISO, shutter speed, etc) for movie and video. Now this setting solved the problem.

    • nadan on 22/10/2021 - 16:04

      I hope you both are right and that is the case, I specifically want this camera to replace my A7iii for underwater. It will be difficult for housing manufacturers to get that dial working.

  • iatnuy on 22/10/2021 - 15:11

    No full frame 4k60 + bad rolling shutter. Thank god.
    - A7s3 owner.

    • nadan on 22/10/2021 - 16:06
      +2

      Well if they offered the same features like 4k 60P with no crop, the A7S III owners would be filthy.

  • Sulpu on 22/10/2021 - 15:14

    What is going on with the prices? Sony A7 was $1200 something, A7ii was $1600, A7iii for $1900 and now A7 IV for $3800. My salary is only going up by 1.5% per year.

    • dust on 22/10/2021 - 15:23
      -4

      My salary is only going up by 1.5% per year.

      Have you tried moving companies/changing jobs for a bigger increase?

      Also, I'm pretty sure the Sony A7 III was ~$2500 on release?

    • nadan on 22/10/2021 - 16:07

      Sony back then just brought out full frame Mirrorless cameras to the mamai, and they wanted to capture the market for subsequent models.

    • recklessracer on 22/10/2021 - 22:38

      Was the a7 iii really $1900 at launch? I know it was US $2000 that may have been more like AU $3000. Sure its $1900 now but thats after 3 years.

  • aofangbaike on 22/10/2021 - 16:05

    Has Cashrewards had bigger cashback than 8% on Sony before?

    • nadan on 22/10/2021 - 16:08

      15% I believe was back in 2018.

      • aofangbaike on 22/10/2021 - 19:38

        That was long time ago. Really wish they can do a bit better than 8%.

  • Andrew Corry on 22/10/2021 - 16:22

    I should've got the A7R2 offer on Amazon last week for 1.4k…

  • Djent on 23/10/2021 - 03:38

    Wished the price was 3.5k or so but 4k is a bit more palatable than 4.3k I suppose. Guess I'll wait til this time next year and hope for it to drop to 3.5k. AF, flippy screen and other quality of life upgrades make for an awesome upgrade from my a7iii

  • tencents on 23/10/2021 - 08:45

    Great camera no doubt, but can’t justify the price over a7iii. What significance upgrade is there besides extra megapixels and a floppy screen?

  • vinalex on 23/10/2021 - 09:47
    +2

    Shopback currently has 10% sony deal, $ 3.6K still better than 4.3k RRP at press conference.

    • recklessracer on 23/10/2021 - 19:57

      Did you get this curious to know if it works for a7 iv.

      • vinalex on 24/10/2021 - 08:44
        +2

        Yes it works for a74 pre order. Cash back tracked within an hour.

        • Buy2Much on 24/10/2021 - 13:04

          Did Sony take your $ straight away? So they get 2 months of interest. That's what they did with my previous back order.

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