About 13 years ago, when Kraft still owned the brand, they released a special edition of Vegemite where they renamed it to 'Australia' for a limited time. (The only online reference I can find to it is a 9 News article from 5 January, 2012.) We bought a jar of it at the time thinking it would be kinda cool to have, and for a while it proudly sat in a display cabinet with other Australiana-themed gee-gaws that Mrs C would occasionally cycle through. Eventually it got packed away when everything was replaced for a new display, and then promptly forgotten. Fast-forward to 2025 and we've been going through some old boxes of stuff in an effort to clean out the garage (a seemingly never-ending task). Lo & behold - what should we unpack but the untouched jar of 'Australia' spread. I jokingly said it would likely still be okay, but it got me wondering…
It's a bit of an urban myth that Vegemite never goes bad because of the excessive salt content, so I did some quick web searches to see what the real answer is. Surprisingly, the general consensus is that despite food labelling laws mandating a Best Before date be put onto products the average shelf-life of Vegemite is approximately 'forever'. It seems that as long as you don't let anything fall into it (bread crumbs, bits of butter or margarine, etc) then the Vegemite itself stays the same. I saw some reports of people finding mould but that it was only on the crumbs, and it's safe to remove those and still consume the Vegemite.
I checked the Best Before on our jar and it was the end of November 2012, but the jar had otherwise been unopened. Curious, I cracked open the lid and apart from a slightly stronger aroma it otherwise look fine. Mrs C dipped a finger in and tested the Vegemite, and declared "it tastes the same" so we decided to make a quick snack with it on VitaWheats with some cheese. Yep, tasted fine. Several hours later we're still standing and don't seem to have suffered any ill effects. I think the real test will be when I next have a hangover and whether putting a thick layer of the Vegemite on some toast will be the effective cure it normally is.
So, I'm wondering if folks 'round 'ere have done the same thing. Do you only eat Vegemite in date? Would you dare eating it when it's approaching 'vintage' status?
Yes. With vegemite too, last year we had a jar that was best before 2014. It seemed like it was a little thicker and stronger than regular, but considering how nearly everything is turning to shit these days maybe modern vegemite has done the same.