The Camels hath spoken and they told me that this is ATL for these headphones (on Amazon anyway) while the internet says that these are pretty good sounding ANC headphones compared to the other mainstream brands.
Update: Price drop, please tick the coupon for an additional $25 Discount ($295 prior, -> $270 after)



CamelCamelCamel
Good review and comparison from Darko Audio
2022's BEST VALUE headphones: SENNHEISER Momentum 4 Wireless
It's worth reading all the comments too. TL;DR it seems like the Sennheiser is best for outright sound quality, noise cancelling may not be as good as Bose or Sony and the quality of life and comfort may be slightly less too. Still wouldn't mind testing them and perhaps get rid of my XM5.
Combine with this deal $10 bonus cashback spend $120 at Amazon