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Woolworths Home Brand White Bread $0.85

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Australia's cheapest white bread at woolworths for $0.85 (650g)

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Woolworths
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  • +12

    I believe the term bread needs to be in quotes, so it should be
    Australia's cheapest white "bread"

    • Thanks updated

    • -6

      More effective if bold is used…
      Australia's cheapest white bread

      • +10

        Use of bold is suspected of causing excessive internet usage.

        (https://www.ozbargain.com.au/node/161103)

        • -3

          that's true, there are considerably more pixels used when you use the bold font…

          it's also quite slow when you're still using dialup.

        • jv's use of bold is saving me electricity by not having to show those pixels. Remeber Black Google? The rest of us aren't as considerate :)

        • @PBG:

          Man, thats scary. (listening to Master of Puppets right now)

    • +7

      Might as well eat sugar

  • +2

    i'm always unsure if their homebrand stuff is actually semi-decent so I dont normally buy them…maybe I should give up my OZB badge?! :P

  • +3

    The best frugal bread I have found are the coles fresh daily loafs, get them to slice them and got $2 loaf that lasts 4 days. Else these $1-1.50 el cheapo tiptop made ones last 2 days.

    • i thought all the breads from supermarkets are pre-sliced no?

    • +7

      Loafs?

      I loave that kind of comment…

  • -2

    link isn't working…

    Server Error
    404 - File or directory not found.

    • +1

      Thanks jv link updated

  • So why is it that they're able to charge this much for a loaf when the other brands charge 2-3x that? Is it that they use inferior ingredients compared to the others?

    • +3

      So why

      this…

      • cool, if it's only that then its a strategic choice…as long as they don't cut corners with the actual make of the bread.

      • nevermind

  • +1

    Gross. Buy some proper bread.

  • +1

    My local bread shop have these Delbake loaf for a buck. Much Much better than the Coles/Woolies ones, and its 700g instead of the 650 with bigger slices. I think Delbake is only distributed around SE Melbourne. But there are probably local alternatives everywhere.

    • You would hope they're bigger slices if it's 50g more..

  • +3

    This bread would have zero nutritional value, so it's probably all it's worth.

    • This bread would have negative zero nutritional value

      FTFY

    • +4

      I've had those many times. not bad but not really good either.

      To judge a product by price is blind.

      all bread should be made from wheat flour, if they have similar percentage of flour in them, then the nutrition should be no significant differences at all. (I used to manage food manufacturing and have enough science background to understand the test results etc)

      ever tried home brand sugar, salt, flour variety? no one can taste the difference in blind test, why? because all salt is Na & Cl, and others no difference, ie PURE water is H2O, but spring water tastes differently because of mineral composites are different. no one can claim home brand water isn't H2O, it may taste different though.

      the same theory, if they're 91 unleaded from TRUSTED brands, would you buy the most expensive and expecting you're getting decent fuel?
      however, between Australian made and imports, I will trust the former for less pollution concerns!

      • +4

        This bread is made by the major bakers. It used to be Goodman Fielder, but I think they lost the contract.
        It is almost identical to the mightysoft sandwich, tip top sunblest or other standard white loaf that sells for $3.
        It's not great bread, but it makes a mean fairy bread, and is acceptable toasted under vegemite.
        I'd prefer a turkish loaf (marked down to $1.72 at my local Woolies after 7pm) or homemade, but if you are on a tight budget it is fine.

        • +4

          Spot on. I know someone that used to work at Goodman Fielder and he said they also made bread for Coles and/or Woolworths. Not sure if they use the same quality raw ingredients but by no means is the supermarket generic bread coming out of a 2nd class facility. Same goes for their $2 milk. All milk comes out of 2 factories and they supply the same milk to everyone including Dairy Farmers, Pura etc. The Checkout on ABC did a skit on this. The farmers get paid the same amount for the milk whether it is generic brand or branded. By buying the branded stuff you are giving the supermarkets a higher profit margin.

          I have not tried the Homebrand white bread but I am sure it would be similar to most other white breads you buy off the shelf.

        • +1

          I completely disagree with your comment that its almost identical to mightysoft/sunblest. The flavour and texture of this cheap woolies garbage is nothing like the 2 you mention. And even 85c is too much for it, but because people are willing to sacrifice quality for price, this inferior product will always exist, as it brings in the punters who will also buy other stuff.

        • @D1977: thanks mskeggs & d1977 this stuff is really good to know. The truth

      • Jamesx and mskeggs I agree with both of you. I wasn't having a go at Homebrand vs brand name, I was having a go a bleached white bread vs a multigrain/wholemeal alternative. No doubt this is identical to Mightysoft, Sunblest etc but I wouldn't touch those breads with a 10" pole either. These starchy breads are nowhere near as healthy or tasty as a multigrain alternative (Homebrand or otherwise).

  • +1

    They're discussing this deal on 3aw at the moment…

  • -4

    Save 14 cents? Who gives a flap?

    • +6

      You're in the wrong place.
      14c is $25 a year if you buy a loaf every 2nd day.

      • +2

        Then you'd need a gym membership for eating a loaf every second day which equals a loss.

        • +2

          There are six people in my house.
          It isn't unusual for most of them to have 2 slices of toast for breakfast and a sandwich for lunch. There are 22 slices in a normal loaf.

      • +1

        14c is $25 a year if you

        Oh, sorry, my bad. Did not realise it was a permanent price reduction.

  • If you are buying $0.85 I don't think you are buying it for nutritional value…

  • +3

    Old but still useful article on commercial breads:
    http://www.couriermail.com.au/lifestyle/food/which-bread-is-…

  • +1

    Thanks OP.I might buy bread from Woolies now instead of coles now.

    The homebrand bread is baked at the same factory and comes from the same suppliers as the expensive brands.
    Also the basic ingredients are the same.
    I can't imagine they would use different types of white flour, salt etc.

    eg. Coles smartbuy bread -

    Ingredients:
    Wheat Flour, Water, Yeast, Vinegar, Iodised Salt, Canola Oil, Soy Flour, Vegetable Emulsifiers (471, 481, 472e), Mineral Salt (Calcium Carbonate), Vitamins (Thiamin, Folic Acid)

    http://shop.coles.com.au/online/national/-5377163p

  • +5

    Perfect for use wrapping around that other nutritious food- FOOTY FRANKS

  • +2

    if you want to eat bread, eat healthy bread. you should be limiting your intake of refined white bread

    • The $1.50 wholemeal bread from Coles and Woolworths is decent and has a reasonably high amount of fibre. The only problem is Colesworths requires customers choosing between wholemeal and no whole grains, or plain white bread with some grains thrown in. There's no combo of both.

  • More bang with the dole.

  • I had a friend who used to work for buttercup. I remember him telling me that at night when cleaning was happening they used to be lazy and sweep the crap on the floor into the giant mixer. His reasoning was that the cooking process would merge it all

    • Your friend may have been boasting by telling a lie, but if they were telling the truth it is quite worrying. See the recent shut down in McDoanld's suppliers in China when workers were filmed picking meat up off the floor and putting it back into the mixers. 'eh, the cooking process will kill any bacteria'. It caused a nation wide scandal.

      • +1

        wouldn't the crap on the floor actually provide additional nutrients?

  • +2

    May be cheap but that is where it stops for me…Don't like the bread one little bit.

  • +1

    Yuk. Homebrand bread is not good

  • +2

    This is cheaper than a packet of sponges.

    • Someone's found a good use for it!

  • IMHO coles' $1 toast bread is by far the best budget bread I've come across. I'd even rate it at par with the $4 Helgas, Sunblest or Wonderwhite.

    • +1

      Ill agree that its way better than woolies budget offering

  • +4

    That is really cheap, but it's low quality bread. I always found better tasting, higher quality breads a bit too expensive and wondered whether it would be cheaper making your own bread. So I got a good bread maker for an initial investment of $199.

    Assuming that I would use the bread maker for at least two years, making 3 breads a week, one bread equals 63ct.

    White flour is $0.75 per kg, so 37.5ct per bread.
    Plus yeast (8ct per bread), salt (less than 1ct per bread) and electricity (330 Watts costing me around 7ct for one bread).

    Basic white bread therefore costs $1.17. A bit more than the $1 Coles bread, but you don’t have all the emulsifiers and other E-numbered stuff in your bread.

    Quality of the bread can however easily be improved by using 50% wholemeal and adding 80g pumpkin or sunflower seeds. Increasing the price of one bread to roughly $1.60, depending how much you spend on the seeds.

    That bread already has a decent quality and can be compared to breads that would cost more than $4.00 at Coles or Wollies.

    What I am doing now is getting rye flour and growing my own sourdough, adding spelt or wholemeal wheat, with all sorts of seeds and kibble. I have been doing this for over two years now and really got good in making bread. I just got more and more into it, without having that ever planned.
    You can’t compare my breads anymore to those that they sell at Coles, but you can buy nice sourdough breads on farmers markets for around $8.00 to $12.00. Way to expensive and not what an Ozbargainer would like to buy. I am making those breads for close $1.70, probably less, because I am using the bread maker for much more than two years now.

    Recommend trying it if you want to save money and still eat awesome bread. The first bread won’t be very good, but you get better every time.

    • I bake my own bread too.
      A small flat loaf every 2 days.
      3 ingredients - flour, yeast and salt.
      I worked out the cost about the same as you -
      eg for a 650g loaf there is 500g of flour, so half the kg flour cost of 75¢ = 37.5¢.
      I bake in a mini oven at same time as cooking dinner, so no extra electricity used.

      Just noticed that the Coles flour has dropped to 75¢ after reading your post.
      I think it used to be about a dollar.
      The commodity price of wheat might have dropped recently.

  • would be ok for knoedel.

  • Aldi bread sucks, most of their products infact cause me to start itching over the Gluten thing.

    But their own Sourdough Loaves are good, and only $3.

  • I detest these cheap white bread loaves. No taste nor nutritional value.

    Ironically I prefer cheap white bread when using them in a sausage sizzle. Ideal sausage to bread ratio for me :D

  • +1

    My local Coles has now matched this price

  • eeewww cheap cheap!!…healthy? I don't stink so :/

  • Thanks op :-)

  • I got an email from flybuys saying they have the white bread for 85cents as well, and starting today Aldi has it for 85 cents as well.

  • Maybe this explains the big price drops in bread and flour -

    http://www.nasdaq.com/markets/wheat.aspx

    • I think loss leading competition has more to do with the drops in retail bread prices

      • Yes, you must be right.
        Australian bulk wheat seems to be selling at just under 30¢ per kg at the moment.
        http://www.igrain.com.au/listing/search/?sold=&grain=8&exFar…

        And the homebrand white bread has dropped the equivalent of 30¢ per kg of flour (2 loaves).

        And the farmer gets about 18¢ per loaf for his wheat, by my calculations.

  • +2

    Great bread for a kids sports club doing a sausage sizzle for fund raising.

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