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$300 off All Sony A7 Variant Full Frame Mirrorless Cameras at digiDIRECT All Stores and Online

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SONY A7 SALE
$300 OFF INSTANTLY for 4 days only!

A7 $1148 (as of 23/10/2014)
http://www.digidirect.com.au/slr_cameras/sony/sony_alpha_a7_…

A7R $1774 (as of 23/10/2014)
http://www.digidirect.com.au/slr_cameras/sony/sony_alpha_a7r…

A7S $2048 (as of 23/10/2014)
http://www.digidirect.com.au/slr_cameras/sony/sony_a7s_full-…

3 models to choose from:
The A7 series offers wide ranging visual expression in a lightweight compact body. Meticulously crafted controls and enhanced Fast Hybrid Autofocus make these cameras a pleasure to use in the field. All models feature XGA OLED view finders, extraordinary low light capabilities and amazing image processing via the newly enhanced Bionz X image engine.
The A7 offers a 24.3 mPx 35mm full frame CMOS sensor, while the A7R features a 36.4 mPx full frame CMOS sensor with NO optical low-pass filter and the A7S is the choice of the videographer with 4K video output.

Related Stores

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closed Comments

  • +1

    Prices and links?

  • +2
  • Any deals on E-mount lenses? :))

  • Do you stock Zeiss 55mm 1.8 ?

  • Any chance to make the price closer to last sale price for Sony A7s, rep? It was $1935 :p

    • +1

      I price matched from Gerry gibbs camera house for $1999 :(

      • We will match current prices from genuine retailers, please call 1300 889 148 or email [email protected]

      • thanks coffeetoma!

  • +2

    Rep, how come the link for the Sony A7 gives me $1148? You've said the A7 $1098 (as of 23/10/2014). Which one is correct?

  • +1

    Thanks OP ! Great deal ! Also don't forget the free adapter via redemption if you have other lenses.

    http://www.sony.com.au/microsite/a7redemption/

    • Indeed, very important!

      Details for anyone who is unaware:
      *BONUS LENS ADAPTOR - REDEMPTION PROMOTION. EXPIRES March 31st 2015

      With the Sony Alpha FULL-FRAME A7 Interchangeable Lens Camera, comes a very exciting opportunity for experienced photographers! Usually the biggest barrier to switching between camera brands is the investment that the user has made in their existing lenses. We hope to help users easily switch to A7 by allowing them to attach their existing FULL-FRAME lens systems to the A7!

      How it works:
      1. ILCE7B / ILCE7RB (genuine Australian product) will include a promo leaflet inside the customer retail box
      2. This leaflet has a web link and unique redemption code (code can only be used 1 time)
      3. Customer visits the website , inputs their details and the unique code (unique code = proof of purchase)
      4. The appropriate adaptor is shipped to them (via Express Post)

      Adapters Avaliable

      Canon EF to E-Mount (Mark III) (Model: MB_EF-E-BM3) - Electronic Control
      Nikon G to E-Mount (Model: MB_NG-E-BM2) - Manual Control
      Leica M to E-Mount (Model: MB_LM-E-BM2) - Manual Control
      Sony A-Mount to E-Mount (Model: LAEA4) - Electronic Control

  • +1

    Rep, the A7s link says '*Bonus Lens Adaptor- via redemption'. Can you explain how that works? What adaptor is it? Suitable for canon EF lenses?

    • *BONUS LENS ADAPTOR - REDEMPTION PROMOTION. EXPIRES March 31st 2015

      With the Sony Alpha FULL-FRAME A7 Interchangeable Lens Camera, comes a very exciting opportunity for experienced photographers! Usually the biggest barrier to switching between camera brands is the investment that the user has made in their existing lenses. We hope to help users easily switch to A7 by allowing them to attach their existing FULL-FRAME lens systems to the A7!

      How it works:
      1. ILCE7B / ILCE7RB (genuine Australian product) will include a promo leaflet inside the customer retail box
      2. This leaflet has a web link and unique redemption code (code can only be used 1 time)
      3. Customer visits the website , inputs their details and the unique code (unique code = proof of purchase)
      4. The appropriate adaptor is shipped to them (via Express Post)

      Adapters Avaliable

      Canon EF to E-Mount (Mark III) (Model: MB_EF-E-BM3) - Electronic Control
      Nikon G to E-Mount (Model: MB_NG-E-BM2) - Manual Control
      Leica M to E-Mount (Model: MB_LM-E-BM2) - Manual Control
      Sony A-Mount to E-Mount (Model: LAEA4) - Electronic Control

    • +1

      when you buy the camera, there's a voucher code inside the box let you register for a free metabone adapter, you can choose either of these

      Canon EF to E-Mount (Mark III) (Model: MB_EF-E-BM3) - Electronic Control
      Nikon G to E-Mount (Model: MB_NG-E-BM2) - Manual Control
      Leica M to E-Mount (Model: MB_LM-E-BM2) - Manual Control
      Sony A-Mount to E-Mount (Model: LAEA4) - Electronic Control

      It will take around 2 months for the adapter to arrive though, Im still waiting for mine

      • I thought they are now offering the Mark IV?

        • Do they? Has anyone got Mk IV yet? It's possible since the MkIII out of stock.

  • Great, now all we need is a 15% off for all sony camera sale, will be perfect!

  • To experts out there or rep. I have Nex 5 and sel18200mm. When trying to take a picture of my child on stage from the back end of the hall where the only light is on stage, it has a hard time focusing mainly due to I think at 200mm it is at f5.6. If it can focus but my child moves, then the picture is not clear. Since the A7S have high ISO, will I be able to use this with my sel18200mm lens and take a picture of my child while she is moving or it is much better to find a telephoto lens that has f2.8?

    • You need to take on some photography lessons mate. But first try to change your camera mode from AUTO to SHUTTER PRIORITY mode, then try shoot with shutter speed of over 1/125 or higher.

      • I didn't give all details what I tried. I did try a higher shutter speed but then picture was dark so I tried adjusting ISO and Aperture but can't capture a clear moving shot. I guess the problem with Nex 5 is there are no separate buttons externally to make these adjustments and the lighting on the stage can change so I have to try and rush and make adjustments.

        • well if you tried higher iso and shutter speed but still cant keep up with the movements and lighting, then i suggest you need to get a faster lens, a constant f/2.8 telephoto lens would be good.
          Also, your NEX 5 is a bit outdated now? upgrade to a newer system if you got cash to spare :)

        • I didnt read your comment very well, why dont you get the A7 instead and use the cash difference to get yourself a nice f/2.8 or faster lens?

        • @mcp2kpro: Thanks mcp2kpro. I was thinking the same thing on upgrading my camera to A7s (higher ISO) but wondering if my sel18200mm lens will work with A7s and capture the moving shots I want. Last thing I want is buy another camera and lens. I already spent around 2k for the nex 5 and 200mm lens. I guess I may need to go in store to ask the camera guys and make sure if it does not work, I can return the items.

        • it will be compatible since they both are E-mount system. But it wont be the best option for you as the 200mm f/5.6 still not perform well in low light even if your A7S can handle higher ISO. The A7 is more than sufficient for your requirements and you can use the spare cash for faster lens, is my suggestion. Cheers

        • @naira: Sel18200mm will work, but it is not a full frame lens.

  • Hi rep, please give us a CRAZY deal on sel 35mm 1.8 emount.

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