Received this special in the iiBuy.com.au newsletter this morning. You get 2 x 1M v1.4 HDMI Male to HDMI Male Cable for $6.95 delivered.
iiBuy - 2x Premium 1m 1.4 Version HDMI Cable for $6.95 and Free Shipping
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Can anyone explain the exact benefits of 'Premium' HDMI cables?

At this length, nothing. As it's a digital signal it should work or not work.

Great deal… Pity I don't have any HDMI 1.4 equipment to test the cables.
Note:
1. There is a surcharge for using credit card or paypal (few cents).
2. Specification does not indicate whether it will support 3D/2160p. Basically says 1080p + ethernet channel.
Credit card surcharge is 1.5%.

Hmmm…just got me-self a pair.
HDMI v1.4 (explicitly) has the following additional features over v1.3:
*3D Over HDMI
*Ethernet Channel
*Audio Return Channel
*4k × 2k Resolution SupportIf not, this definitely constitute a Misleading and Deceptive Advertising as far as ACCC is concern lol:)

That only relates to possible hardware features.
The only difference between a HDMI 1.3 high speed cable and a 1.4 cable is ethernet support.
A high speed 1.3 cable will support 3D, ARC and 2K resolutions.

Depending on your setup, 1m might be too short, consider length before buying


Always the way :p